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Country Report

Apparel and Footwear in

Apparel and Footwear in Singapore

Mar 2019

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Executive Summary

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Sport exerts a growing influence

The impact of an increase in the number of people engaging in regular exercise and sporting activity and the associated development of the athleisure trend were prominent features of the Singaporean apparel and footwear market in 2018. Nike and adidas saw continued strong growth across a number of categories, while fellow sportswear specialist, Puma, also expanded significantly, opening stores at various prime shopping locations in the market, including a concept store at The Shoppes at Marina Bay Sands and a kids’ store at United Square Shopping Mall, in the final two years of the review period.

Fashion’s influence spreads

The Singaporean apparel and footwear market saw growth across most categories in 2018. Childrenswear was amongst the fastest-growing areas as fashion exerted a growing influence on demand.

E-commerce expands strongly

Internet retailing sites such as Taobao, Shopee and Lazada saw significant growth at the end of the review period as they benefited from competitive pricing and a broad product offer including many new local and Chinese brands. Moreover, in response to the rise of e-commerce, many leading apparel and footwear manufacturers, including Nike, Uniqlo and footwear player, Bata, displayed a growing commitment to online retailing as the review period progressed.

Uniqlo extends lead

Japanese brand, Uniqlo, maintained its strong expansion in the Singaporean apparel and footwear market in 2018. The brand further extended its lead in the market in the final year of the review period, as it benefited from a reputation for providing high-quality, fashionable items at affordable prices supported by collaborations with a number of major designers and considerable publicity in the fashion media.

Constraints on growth

Over the forecast period, growth in the Singaporean apparel and footwear market is set to be constrained by a deceleration in population growth and slower economic growth. Furthermore, the rate of expansion of the tourist industry is also expected to slow down, as the Singapore dollar increases in strength against the currencies of other countries, such as China, Malaysia and Vietnam, and makes goods more expensive for visitors.

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Apparel and Footwear Sample Report Apparel and Footwear Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Singapore?
What are the major brands in Singapore?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Singapore

EXECUTIVE SUMMARY

Sport exerts a growing influence

Fashion’s influence spreads

E-commerce expands strongly

Uniqlo extends lead

Constraints on growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Singapore

HEADLINES

PROSPECTS

Fashion-driven demand

Hats/caps sees ongoing growth

Ties and belts remain the largest categories

COMPETITIVE LANDSCAPE

Uniqlo maintains strong performance

Gucci continues revival

Sandro uses accessories to attract consumers

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Singapore

HEADLINES

PROSPECTS

The expansion of interntaional brands to childrenswear

The growth of local brands

Growing focus on fashion in childrenswear

COMPETITIVE LANDSCAPE

Sport brands’ strength childrenswear supported by athleisure trend

Uniqlo expands business with numerous collections

Strong performance from high-end brands

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Singapore

HEADLINES

PROSPECTS

Growing influence of sport

Women’s products continue to dominate

Men becoming more fashion-conscious

COMPETITIVE LANDSCAPE

Charles & Keith expand into children’s footwear

Bata registers strong growth

New partnerships strengthen Skechers’ position

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Singapore

HEADLINES

PROSPECTS

Strong growth of internet retailing affects store-based operations

Socks remains the focus category in hoisery

Sheer hosiery demand bolstered by fashion trends

COMPETITIVE LANDSCAPE

Byford losing share

Uniqlo thriving

Local brand sees growth despite share erosion

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Singapore

HEADLINES

PROSPECTS

Jeans hit by competition from rival products

Standard jeans to see a revival

Premium and economy segments continue to suffer

COMPETITIVE LANDSCAPE

Uniqlo extends lead

Levi’s turning things around

Strong performance from super premium brands

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Singapore

HEADLINES

PROSPECTS

Innovative campaigns to refresh brand images in men’s fashion

Rising athleisure trend supports the growth of sport brands

Growing influence of sportswear

COMPETITIVE LANDSCAPE

Uniqlo extends lead

Athleisure trend boosts major sports brands

Levis lead the jeans market

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Singapore

HEADLINES

PROSPECTS

Despite the expansion of e-commerce, store-based operations are still developing

Rising demand for sportswear

Fast fashion expands into sportswear

COMPETITIVE LANDSCAPE

Nike and adidas lead the market

Puma pursues multi-channel development

Footwear players see strong growth

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Singapore

HEADLINES

PROSPECTS

Experiential retail encourages the growth of store base business

Internet retailing is growing with strong support from stores

Underwear trend maintains momentum

COMPETITIVE LANDSCAPE

Uniqlo continues to lead the market

Gap and Banana republic withdraw from Singapore

Zara outperforms H&M in fast fashion

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Sport exerts a growing influence

Fashion’s influence spreads

E-commerce expands strongly

Uniqlo extends lead

Constraints on growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Singapore

EXECUTIVE SUMMARY

Sport exerts a growing influence

Fashion’s influence spreads

E-commerce expands strongly

Uniqlo extends lead

Constraints on growth

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Singapore

HEADLINES

PROSPECTS

Fashion-driven demand

Hats/caps sees ongoing growth

Ties and belts remain the largest categories

COMPETITIVE LANDSCAPE

Uniqlo maintains strong performance

Gucci continues revival

Sandro uses accessories to attract consumers

CATEGORY DATA

Childrenswear in Singapore

HEADLINES

PROSPECTS

The expansion of interntaional brands to childrenswear

The growth of local brands

Growing focus on fashion in childrenswear

COMPETITIVE LANDSCAPE

Sport brands’ strength childrenswear supported by athleisure trend

Uniqlo expands business with numerous collections

Strong performance from high-end brands

CATEGORY DATA

Footwear in Singapore

HEADLINES

PROSPECTS

Growing influence of sport

Women’s products continue to dominate

Men becoming more fashion-conscious

COMPETITIVE LANDSCAPE

Charles & Keith expand into children’s footwear

Bata registers strong growth

New partnerships strengthen Skechers’ position

CATEGORY DATA

Hosiery in Singapore

HEADLINES

PROSPECTS

Strong growth of internet retailing affects store-based operations

Socks remains the focus category in hoisery

Sheer hosiery demand bolstered by fashion trends

COMPETITIVE LANDSCAPE

Byford losing share

Uniqlo thriving

Local brand sees growth despite share erosion

CATEGORY DATA

Jeans in Singapore

HEADLINES

PROSPECTS

Jeans hit by competition from rival products

Standard jeans to see a revival

Premium and economy segments continue to suffer

COMPETITIVE LANDSCAPE

Uniqlo extends lead

Levi’s turning things around