Apparel and Footwear in India

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in India?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in India

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Childrenswear in India

KEY DATA FINDINGS

As life returns to normal, childrenswear experiences changing consumption patterns
New online trends benefit childrenswear
New brands continue to enter childrenswear, seeking share of sales
Brands offering value set to grow during the forecast period
The acceleration of House of Brands model to result in acquisition of small D2C brands during the forecast period
Smaller towns offer strong untapped potential to retailers
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel Accessories in India

KEY DATA FINDINGS

Hats/caps and scarves rebound as mobility returns to normal, triggering travel
Unit prices experience a hike due to macroeconomic factors
Apparel accessories remains highly fragmented and unorganised
Demand for face masks to depend on spread of COVID-19
The longer-term shift to working from home set to hamper the growth of ties
Apparel accessories provides an entry point for affordable luxury brands
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027

Menswear in India

KEY DATA FINDINGS

Men’s swimwear recovers due to the absence of a major wave of COVID-19
Physical shopping returns as the pandemic situation eases
Luxury apparel and footwear benefits from expanding online presence
Social media to act as a major catalyst to boost online sales
Opportunity for retailers in plus size apparel during the forecast period
Festive or ethnic wear to remain a growth area during the forecast period
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Womenswear in India

KEY DATA FINDINGS

Return to mobility allows for social events, aiding the recovery of several categories
Myntra brings new foreign labels to India
Ethnic apparel brands go all-out, raising capital via Initial Public Offerings (IPO)
Inclusivity to gain traction during the forecast period
Major retailers such as Aditya Birla Fashion & Retail and Reliance Brands focus on acquiring D2C brands to expand their presence
Competition in ethnic wear to rise during the forecast period
Table 49 Sales of Womenswear by Category: Volume 2017-2022
Table 50 Sales of Womenswear by Category: Value 2017-2022
Table 51 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Womenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 55 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 56 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 59 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 61 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 63 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 64 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 65 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027

Jeans in India

KEY DATA FINDINGS

Jeans experiences recovery as the pandemic situation is stable
Gap Inc announces its re-entry to India through Reliance Brands Limited
Disruption to supply chains results in inflationary pressure on raw materials
Premium jeans to offer opportunities for denim retailers on the back of aspirational consumers
E-commerce set to rise, yet offline presence will remain key for growth during the forecast period
Casualisation trend, which has benefited athleisure clothing, will pose a challenge to jeans over the forecast period
Table 67 Sales of Jeans by Category: Volume 2017-2022
Table 68 Sales of Jeans by Category: Value 2017-2022
Table 69 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 70 Sales of Jeans by Category: % Value Growth 2017-2022
Table 71 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 72 Sales of Men’s Jeans by Category: Value 2017-2022
Table 73 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 74 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 75 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 76 Sales of Women’s Jeans by Category: Value 2017-2022
Table 77 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 78 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 79 NBO Company Shares of Jeans: % Value 2018-2022
Table 80 LBN Brand Shares of Jeans: % Value 2019-2022
Table 81 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 82 Forecast Sales of Jeans by Category: Value 2022-2027
Table 83 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 85 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 86 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 90 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027

Hosiery in India

KEY DATA FINDINGS

Launch of colourful sneakers results in demand for matching colourful sports socks amongst the younger population
Rise in hybrid work model results in the acceleration of demand for slipper socks as people spend more time at home
Sheer hosiery experiences recovery on the back of social outings
Younger generations’ rising adoption of yoga for personal wellbeing to benefit hosiery
Quality and functionality set to drive sales
Sustainability to gain increasing momentum in hosiery during the forecast period
Table 93 Sales of Hosiery by Category: Volume 2017-2022
Table 94 Sales of Hosiery by Category: Value 2017-2022
Table 95 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 96 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 97 NBO Company Shares of Hosiery: % Value 2018-2022
Table 98 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 99 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 100 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 101 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027

Footwear in India

KEY DATA FINDINGS

Footwear companies offered strong opportunities by gen Z and gen alpha
Reliance Brands Limited goes all-out to partner with luxury brands
Need to create an omnichannel experience results in footwear retailers expanding their digital presence
Having a presence in tier-2 and tier-3 markets gains importance amongst brands
Luxury brands turn to sports-inspired footwear
Formal footwear set to experience growth during the forecast period
Table 103 Sales of Footwear by Category: Volume 2017-2022
Table 104 Sales of Footwear by Category: Value 2017-2022
Table 105 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 106 Sales of Footwear by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Footwear: % Value 2018-2022
Table 108 LBN Brand Shares of Footwear: % Value 2019-2022
Table 109 Distribution of Footwear by Format: % Value 2017-2022
Table 110 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 111 Forecast Sales of Footwear by Category: Value 2022-2027
Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

Sportswear in India

KEY DATA FINDINGS

Brands focus on women to increase their sales
Cross-selling opportunities emerge for brands as consumers prioritise health and wellness
Aditya Birla Fashion & Retail takes an aggressive position in sportswear
Sportswear brands to increase focus on e-commerce to grow their shares
Sustainability to continue gaining momentum during the forecast period
India’s performance at international sporting events to benefit sportswear during the forecast period
Table 114 Sales of Sportswear by Category: Value 2017-2022
Table 115 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Sportswear: % Value 2018-2022
Table 117 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 118 Distribution of Sportswear by Format: % Value 2017-2022
Table 119 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 120 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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