Apparel and Footwear in India

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in India?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in India

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Childrenswear in India

KEY DATA FINDINGS

Millennial parents prioritise investing in fashion for their children
Social media trends influence purchasing decisions in childrenswear
Local D2C brands redefine childrenswear with quality and trust
India’s promising economic landscape will aid brands in exploring a luxury positioning
Sportswear for children holds great prospects for the forecast period
Growth expected to be driven by baby and toddler wear in the forecast period
Table 13 Sales of Childrenswear by Category: Volume 2018-2023
Table 14 Sales of Childrenswear by Category: Value 2018-2023
Table 15 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 19 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 20 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

Apparel Accessories in India

KEY DATA FINDINGS

Other apparel accessories sees decline in 2023, with the fading impact of COVID-19
Apparel accessories remains a highly unorganised category
Hats/caps has a bright forecast owing to the resurgence of travel
The casualisation trend might hamper the growth of ties
Table 23 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 24 Sales of Apparel Accessories by Category: Value 2018-2023
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

Menswear in India

KEY DATA FINDINGS

Robust growth observed as men prioritise fashion and style
Aditya Birla Fashion & Retail maintains its lead within menswear
D2C entrants are intensifying the competition with unique offerings and a brand story
Premiumisation expected to drive growth in menswear in the forecast period
Sustainability will be a focus for menswear brands in the future
The casualisation trend will continue to shape menswear
Table 33 Sales of Menswear by Category: Volume 2018-2023
Table 34 Sales of Menswear by Category: Value 2018-2023
Table 35 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 36 Sales of Menswear by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Menswear: % Value 2019-2023
Table 38 LBN Brand Shares of Menswear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Womenswear in India

KEY DATA FINDINGS

Womenswear is on a high growth trajectory, fuelled by the increasing population of employed women
Declines in essential commodity prices enable brands to safeguard their profit margins
Aditya Birla Fashion & Retail takes a controlling stake in TCNS Clothing
A rise in living standards will spark a desire for elevated spending on apparel
Omnichannel strategies will take centre stage, providing consumers with an elevated shopping experience
The rise of social commerce expected to influence the forecast for womenswear
Table 49 Sales of Womenswear by Category: Volume 2018-2023
Table 50 Sales of Womenswear by Category: Value 2018-2023
Table 51 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Womenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 55 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 56 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 57 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 58 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 59 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 60 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 61 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 62 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 63 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 64 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 65 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Jeans in India

KEY DATA FINDINGS

Jeans in India records robust double-digit growth, driven by premium jeans
Established brands maintain their leading positions in jeans
D2C brands are collaborating with influencers to target a younger cohort
Rise in athleisurewear might pose a threat to jeans in the forecast period
Jeans to face polarisation in India in the forecast period
Expansion beyond tier 1 cities will continue
Table 67 Sales of Jeans by Category: Volume 2018-2023
Table 68 Sales of Jeans by Category: Value 2018-2023
Table 69 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 70 Sales of Jeans by Category: % Value Growth 2018-2023
Table 71 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 72 Sales of Men’s Jeans by Category: Value 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 74 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 75 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 76 Sales of Women’s Jeans by Category: Value 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 78 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 79 NBO Company Shares of Jeans: % Value 2019-2023
Table 80 LBN Brand Shares of Jeans: % Value 2020-2023
Table 81 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 82 Forecast Sales of Jeans by Category: Value 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 92 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

Hosiery in India

KEY DATA FINDINGS

An increase in activities outside the home supports growth for sheer hosiery
D2C brands are creating a niche with character-inspired offerings
Growing hygiene awareness and perception of hosiery as a fashion statement will drive growth
New product offerings to elevate consumers’ interest in hosiery
Table 93 Sales of Hosiery by Category: Volume 2018-2023
Table 94 Sales of Hosiery by Category: Value 2018-2023
Table 95 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 96 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 97 NBO Company Shares of Hosiery: % Value 2019-2023
Table 98 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 99 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 100 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

Footwear in India

KEY DATA FINDINGS

Footwear sees high double-digit growth thanks to an increase in consumer spending
Workplace casualisation increases demand for informal footwear
India is a lucrative market for global luxury brands
Use of technology to transform footwear in India
Incorporation of BIS certification for footwear will propel the shift towards organised retail
E-commerce penetration to be boosted in the forecast period
Table 103 Sales of Footwear by Category: Volume 2018-2023
Table 104 Sales of Footwear by Category: Value 2018-2023
Table 105 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 106 Sales of Footwear by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Footwear: % Value 2019-2023
Table 108 LBN Brand Shares of Footwear: % Value 2020-2023
Table 109 Distribution of Footwear by Format: % Value 2018-2023
Table 110 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 111 Forecast Sales of Footwear by Category: Value 2023-2028
Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 113 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Sportswear in India

KEY DATA FINDINGS

Sales of sportswear surge as Indian consumers prioritise an active lifestyle
adidas signs a sponsorship deal with BCCI for Indian cricket team jerseys
Brands embrace casualisation amidst the rising popularity of athleisure clothing
Sports footwear will continue to outperform sports apparel in the forecast period
Sportswear brands to refine their strategies to engage the younger consumer demographic
D2C brands are striving to build a niche in sportswear
Table 114 Sales of Sportswear by Category: Value 2018-2023
Table 115 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Sportswear: % Value 2019-2023
Table 117 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 118 Distribution of Sportswear by Format: % Value 2018-2023
Table 119 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 120 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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