Apparel and Footwear in India

Apparel and Footwear in India

EXECUTIVE SUMMARY

Ongoing evolution of apparel and footwear in 2019

Brands increasingly seek a presence in tier two and tier three markets

Foreign players continue entering Indian market thereby intensifying the competition

Apparel and footwear benefits from growth in e-commerce

Apparel and footwear set to experience growth over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Womenswear in India

HEADLINES

PROSPECTS

Growing demand for ethnic wear and Indian fusion wear

Government and manufacturers focus on sustainability

Fast fashion trend gathers momentum thanks to consumer demand

COMPETITIVE LANDSCAPE

New foreign brands enter India with premium women’s underwear

Fashion retailers tap into value fashion

E-Commerce players launch private label and gain share

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Menswear in India

HEADLINES

PROSPECTS

Focus on sustainability also extends to menswear

“Phygital” trend gains importance in 2019

Festive season sales benefit players in e-commerce

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail Ltd retains the leading spot in 2019

Competition in fast fashion continues to intensify

Luxury foreign brands continue to enter and expand in India

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 43 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 44 Forecast Sales of Menswear by Category: Value 2019-2024
Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Childrenswear in India

HEADLINES

PROSPECTS

Sportswear brands expand into childrenswear

Demand for ethnic wear during festivities stimulates growth in childrenswear

Tier two and three cities contribute strongly to demand for childrenswear benefitting e-commerce players

COMPETITIVE LANDSCAPE

Max retains its leadership position

E-commerce players keen to expand their portfolios in childrenswear

Italian luxury childrenswear brand Monnalisa enters India

CATEGORY DATA

Table 47 Sales of Childrenswear by Category: Volume 2014-2019
Table 48 Sales of Childrenswear by Category: Value 2014-2019
Table 49 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 50 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 52 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 53 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 54 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Sportswear in India

HEADLINES

PROSPECTS

Women comprise the new growth consumer group in sportswear

Children’s sportswear to experience growth

Athleisure remains a popular trend

COMPETITIVE LANDSCAPE

In 2019 adidas India Marketing Pvt Ltd retains lead in sportswear

New foreign players continue to enter India

Premium specialist Go Sport enters India

CATEGORY DATA

Table 57 Sales of Sportswear by Category: Value 2014-2019
Table 58 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Sportswear: % Value 2015-2019
Table 60 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 61 Distribution of Sportswear by Format: % Value 2014-2019
Table 62 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Jeans in India

HEADLINES

PROSPECTS

Reduction in water usage during jeans production supports sustainability

Companies seek to expand in tier two and tier three cities

Rising demand for vintage denim jeans

COMPETITIVE LANDSCAPE

Levi’s Strauss India Pvt Ltd leads the category

Premium Italian denim brand Replay enters India

Companies invest heavily in marketing campaigns

CATEGORY DATA

Table 64 Sales of Jeans by Category: Volume 2014-2019
Table 65 Sales of Jeans by Category: Value 2014-2019
Table 66 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 67 Sales of Jeans by Category: % Value Growth 2014-2019
Table 68 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 69 Sales of Men’s Jeans by Category: Value 2014-2019
Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 71 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 72 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 73 Sales of Women’s Jeans by Category: Value 2014-2019
Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 75 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Jeans: % Value 2015-2019
Table 77 LBN Brand Shares of Jeans: % Value 2016-2019
Table 78 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 79 Forecast Sales of Jeans by Category: Value 2019-2024
Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 83 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 87 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Hosiery in India

HEADLINES

PROSPECTS

Changing preferences create demand for bright coloured socks amongst men

Celebrities increasingly important in creating and developing trends in this category

Rise in demand for socks that support athletic activities

COMPETITIVE LANDSCAPE

Bonjour Group remains the leading player in hosiery

UK-based player Trusox enters India

Sales of unbranded products remain high

CATEGORY DATA

Table 90 Sales of Hosiery by Category: Volume 2014-2019
Table 91 Sales of Hosiery by Category: Value 2014-2019
Table 92 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 93 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Hosiery: % Value 2015-2019
Table 95 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 96 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 97 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel Accessories in India

HEADLINES

PROSPECTS

Rise in healthy living trend supports demand for caps

Belts contributes strongly in men’s apparel accessories

E-commerce boosts sales of apparel accessories

COMPETITIVE LANDSCAPE

Lifestyle International Pvt Ltd benefits from its value fashion brand Max

Industry players broaden and diversify their product portfolios

Apparel accessories remains a highly fragmented category

CATEGORY DATA

Table 100 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 101 Sales of Apparel Accessories by Category: Value 2014-2019
Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 103 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 104 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 105 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 107 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Footwear in India

HEADLINES

PROSPECTS

Brands launch smart shoes in response to growth in the healthy living trend

Premium-end consumers attracted to personalisation and customisation in footwear

Appeal of sneakers remains high

COMPETITIVE LANDSCAPE

Bata India retains its lead in the Indian market

Foreign footwear brands eye category potential and seek to enter India

New regional brands enter footwear and offer premium products

CATEGORY DATA

Table 110 Sales of Footwear by Category: Volume 2014-2019
Table 111 Sales of Footwear by Category: Value 2014-2019
Table 112 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 113 Sales of Footwear by Category: % Value Growth 2014-2019
Table 114 NBO Company Shares of Footwear: % Value 2015-2019
Table 115 LBN Brand Shares of Footwear: % Value 2016-2019
Table 116 Distribution of Footwear by Format: % Value 2014-2019
Table 117 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 118 Forecast Sales of Footwear by Category: Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Footwear by Category: % Value Growth 2019-2024

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