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Country Report

Apparel and Footwear in

Apparel and Footwear in India

76 pages, Feb 2018

US$2,100

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Executive Summary

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Apparel and footwear register strong performance during 2017

In 2017, apparel and footwear in India experienced healthy sales growth as the impact of demonetisation subsided and consumption picked up. Increasing disposable income levels and growing penetration of organised retail within apparel and footwear helped drive growth during the year.

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Apparel and footwear sales were impacted in late 2016 when the Indian government undertook a series of measures to curb corruption and black economy. On 8 November 2016 the government announced that existing INR500 and INR1,000 notes would no longer be valid.

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

The leading top players within the Indian apparel and footwear market during 2017 were domestic Indian players such as Future Lifestyle Fashions, Aditya Birla Fashion & Retail and Arvind. These players have a range of brands such as Fbb, Louis Philippe, Excalibur, Van Heusen, Peter England and Allen Sollyn, amongst others positioned at various price points to ensure they are able to capture both the mass end and premium end of the market.

Increasing presence of brands in the online space offers more options for consumers

The internet retailing channel for apparel and footwear in India increased its presence significantly over the review period. As consumer shopping patterns evolved over the review period, consumers were more comfortable buying apparel and footwear products online.

Demand for apparel and footwear is expected to stay strong over the forecast period

Demand for apparel and footwear products is expected to strengthen over the forecast period with the market expected to recover completely from the demonetisation effect. As seen over the review period, a large portion of the growth for the organised players would be driven by consumers shifting from the unbranded and unorganised market to the branded and organised market.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in India

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in India

HEADLINES

PROSPECTS

Rising fashion consciousness drives sales of apparel accessories

Demand for branded belts increases as belts are perceived as style statements

Sportswear brands benefit from growing casualwear trend

COMPETITIVE LANDSCAPE

Puma Sports leads apparel accessories with wide, stylish product assortment

Private label offerings attracting interest

Price differential is a big advantage

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in India

HEADLINES

PROSPECTS

Leading brands offer season-specific collections

Baby- and toddlerwear registers the fastest growth due to changing consumer trends

Girlswear faces strong competition from unbranded products

COMPETITIVE LANDSCAPE

Lifestyle International leads childrenswear with wide variety of stylish apparel

Private label making its mark in childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in India

HEADLINES

PROSPECTS

Women’s footwear benefits as consumers shift to branded offerings

Rising fitness and fashion trend influences footwear styling and growth

Online channel increasing its footprint in the Indian footwear landscape

COMPETITIVE LANDSCAPE

Bata India continues to lead footwear sales

Relaxo Footwears focusses on styling and brand revamping

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in India

HEADLINES

PROSPECTS

Athleisure trend drives growth in 2017

Non-sheer hosiery continues to see widest usage

Internet retailing opens up new opportunities for sheer hosiery

COMPETITIVE LANDSCAPE

Bonjour Group continues to lead within hosiery

Hosiery category is fragmented due to large presence of local brands

Branded products will benefit from offering more affordable sets of three and five

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in India

HEADLINES

PROSPECTS

Brands carry out increased promotions in 2017 to get past the demonetisation impact

Athleisure trend had less impact on jeans during 2017

Cropped or folded hems trend picks up women

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions leads jeans with wide product range

“Free Jeans Day” boosts interest of young consumers

Levi Strauss India remains the leading international player

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in India

HEADLINES

PROSPECTS

Men’s shirts growth driven by consumer preference for casual style

Social media influences men’s shopping behaviour

Men's underwear continues to register strong growth as branded players expand their retail presence

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail leads with a strong portfolio of menswear brands

Online retailers gain ground, leading to increased competition within menswear

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 92 Forecast Sales of Menswear: Volume 2017-2022
Table 93 Forecast Sales of Menswear: Value 2017-2022
Table 94 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 95 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in India

HEADLINES

PROSPECTS

Sportswear growth remains strong as urban consumers embrace fitness trend

Sports-inspired footwear registers fastest growth in view of growing culture of casualwear at workplaces

Outdoor apparel benefits as consumers travel more frequently for pleasure and recreational purposes

COMPETITIVE LANDSCAPE

Puma Sports India continues to lead in sportswear with a strong presence in both sports apparel and footwear

International brands dominate sportswear

CATEGORY DATA

Table 96 Sales of Sportswear: Value 2012-2017
Table 97 Sales of Sportswear: % Value Growth 2012-2017
Table 98 NBO Company Shares of Sportswear: % Value 2013-2017
Table 99 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 100 Distribution of Sportswear by Format: % Value 2012-2017
Table 101 Forecast Sales of Sportswear: Value 2017-2022
Table 102 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in India

HEADLINES

PROSPECTS

Demand for branded ethnicwear on the rise due to increasing fashion consciousness

Western womenswear picks up in urban centres

Demand for women’s leggings surges

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions maintains its lead within womenswear

Domestic brands continue to dominate in womenswear

CATEGORY DATA

Table 103 Sales of Womenswear: Volume 2012-2017
Table 104 Sales of Womenswear: Value 2012-2017
Table 105 Sales of Womenswear: % Volume Growth 2012-2017
Table 106 Sales of Womenswear: % Value Growth 2012-2017
Table 107 NBO Company Shares of Womenswear: % Value 2013-2017
Table 108 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 109 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 110 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 113 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 115 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 117 Forecast Sales of Womenswear: Volume 2017-2022
Table 118 Forecast Sales of Womenswear: Value 2017-2022
Table 119 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 120 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in India

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel and Footwear in India

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in India

HEADLINES

PROSPECTS

Rising fashion consciousness drives sales of apparel accessories

Demand for branded belts increases as belts are perceived as style statements

Sportswear brands benefit from growing casualwear trend

COMPETITIVE LANDSCAPE

Puma Sports leads apparel accessories with wide, stylish product assortment

Private label offerings attracting interest

Price differential is a big advantage

CATEGORY DATA

Childrenswear in India

HEADLINES

PROSPECTS

Leading brands offer season-specific collections

Baby- and toddlerwear registers the fastest growth due to changing consumer trends

Girlswear faces strong competition from unbranded products

COMPETITIVE LANDSCAPE

Lifestyle International leads childrenswear with wide variety of stylish apparel

Private label making its mark in childrenswear

CATEGORY DATA

Footwear in India

HEADLINES

PROSPECTS

Women’s footwear benefits as consumers shift to branded offerings

Rising fitness and fashion trend influences footwear styling and growth

Online channel increasing its footprint in the Indian footwear landscape

COMPETITIVE LANDSCAPE

Bata India continues to lead footwear sales

Relaxo Footwears focusses on styling and brand revamping

CATEGORY DATA

Hosiery in India

HEADLINES

PROSPECTS

Athleisure trend drives growth in 2017

Non-sheer hosiery continues to see widest usage

Internet retailing opens up new opportunities for sheer hosiery

COMPETITIVE LANDSCAPE

Bonjour Group continues to lead within hosiery

Hosiery category is fragmented due to large presence of local brands

Branded products will benefit from offering more affordable sets of three and five

CATEGORY DATA

Jeans in India

HEADLINES

PROSPECTS

Brands carry out increased promotions in 2017 to get past the demonetisation impact

Athleisure trend had less impact on jeans during 2017

Cropped or folded hems trend picks up women

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions leads jeans with wide product range

“Free Jeans Day” boosts interest of young consumers

Levi Strauss India remains the leading international player

CATEGORY DATA