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Country Report

Apparel and Footwear in

Apparel and Footwear in India

76 pages, Feb 2019

US$2,100

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Executive Summary

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Apparel and footwear on the path to recovery following economic challenges

Apparel and footwear experienced many challenges in 2016 and 2017, which led to slower retail volume and value sales growth during this period. The effects of demonetisation at the end of 2016 and the introduction of a new taxation system (Goods and Services Tax) in the second half of 2017 adversely impacted both consumers and various companies in the value chain.

Social media platforms become key influencers in driving purchasing decisions

Social media platforms such as Instagram, Pinterest, Facebook and Snapchat have become essential channels for communication between brand owners and consumers. The majority of well-established apparel and footwear brand owners have increased their digital initiatives in addition to their online marketing and advertising campaigns.

Indian apparel and footwear market continues to be led by local players

Apparel and footwear in India remained a highly fragmented market in 2018, characterised by stiff competition between both domestic and international players. Companies are using different business strategies to get ahead, for example improving their distribution networks, investing more in marketing and promotional activities and pricing their products competitively so as to reach their target audience.

Internet retailing continues to gain ground in apparel and footwear

In recent years, companies have continued to focus on building their online presence through both e-commerce marketplaces as well as their own digital platforms, thus seeking to tap into consumer demand for convenience. Many have recognised the importance of a strong online presence to achieving success in the Indian market.

Solid growth predicted for apparel and footwear over the forecast period

Apparel and footwear is expected to post solid growth in value sales over the forecast period. Childrenswear and sportswear will continue to be the most dynamic categories, fuelled by the athleisure trend and children making their own shopping decisions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in India

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in India

HEADLINES

PROSPECTS

Apparel accessories from international brands growing in popularity

Popularity of apparel accessories as gifts to support future growth

Consumers increasingly using specialist retailers to buy apparel accessories

COMPETITIVE LANDSCAPE

Lifestyle International remains the leading player and further grows its share

Apparel accessories remains a fragmented category

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in India

HEADLINES

PROSPECTS

Childrenswear brand owners recognise the huge potential of online retailing in reaching a wider audience

Emergence of children as decision makers

Fewer children being born but per capita expenditure on the rise

COMPETITIVE LANDSCAPE

Lifestyle International maintains its leading position

Private label continues to gain ground in childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in India

HEADLINES

PROSPECTS

Demand for athleisure footwear gains momentum among consumers in smaller cities

Increasing focus on women’s footwear due to rising per capita expenditure

Favourable government initiatives to boost future footwear sales

COMPETITIVE LANDSCAPE

Bata India remains the leading player and focuses on revamping its brand image

Multi-brand strategy due to stiff competition and changing consumption landscape

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in India

HEADLINES

PROSPECTS

Product innovation and collaboration drive demand for non-sheer hosiery

Need-based and occasion-specific demand opens up more opportunities

Internet retailing to change the retail distribution landscape of hosiery

COMPETITIVE LANDSCAPE

Bonjour Group remains the leading player thanks to the launch of innovative new products

Unbranded hosiery sales remain significant

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in India

HEADLINES

PROSPECTS

Super premium jeans remains the best performing category in 2018

Sustainable fashion is picking up pace

Cropped or folded hems continue to be fashionable among women

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions remains the leading player

Jeans remains a fragmented and highly competitive category

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in India

HEADLINES

PROSPECTS

Men also contributing to the fast fashion trend

Casual clothing sales continue to grow

Indian men are paying an increasing interest in fashion

COMPETITIVE LANDSCAPE

Aditya Birla Fashion & Retail maintains its leading position

Menswear remains a fragmented category

Increase in customs duty to impact foreign players

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 92 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 93 Forecast Sales of Menswear by Category: Value 2018-2023
Table 94 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in India

HEADLINES

PROSPECTS

Growth of athleisure clothing set to continue

Internet retailing continuing to grow as a distribution channel

Young people driving demand for sportswear

COMPETITIVE LANDSCAPE

adidas India Marketing remains the leading player in sportswear

Global players continue to maintain their strong positions

CATEGORY DATA

Table 96 Sales of Sportswear by Category: Value 2013-2018
Table 97 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Sportswear: % Value 2014-2018
Table 99 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 100 Distribution of Sportswear by Format: % Value 2013-2018
Table 101 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 102 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in India

HEADLINES

PROSPECTS

Social media platforms increasingly influencing women’s purchasing decisions

Womenswear remains a price-sensitive category

Fast fashion a trend which is likely here to stay

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions continues to lead womenswear

Womenswear remains a highly fragmented category

Ethnic wear and local Western-style clothing manufacturers to benefit from government regulations

CATEGORY DATA

Table 103 Sales of Womenswear by Category: Volume 2013-2018
Table 104 Sales of Womenswear by Category: Value 2013-2018
Table 105 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 106 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Womenswear: % Value 2014-2018
Table 108 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 109 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 110 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 113 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 115 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 117 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 118 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 119 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in India

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in India

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in India

HEADLINES

PROSPECTS

Apparel accessories from international brands growing in popularity

Popularity of apparel accessories as gifts to support future growth

Consumers increasingly using specialist retailers to buy apparel accessories

COMPETITIVE LANDSCAPE

Lifestyle International remains the leading player and further grows its share

Apparel accessories remains a fragmented category

CATEGORY DATA

Childrenswear in India

HEADLINES

PROSPECTS

Childrenswear brand owners recognise the huge potential of online retailing in reaching a wider audience

Emergence of children as decision makers

Fewer children being born but per capita expenditure on the rise

COMPETITIVE LANDSCAPE

Lifestyle International maintains its leading position

Private label continues to gain ground in childrenswear

CATEGORY DATA

Footwear in India

HEADLINES

PROSPECTS

Demand for athleisure footwear gains momentum among consumers in smaller cities

Increasing focus on women’s footwear due to rising per capita expenditure

Favourable government initiatives to boost future footwear sales

COMPETITIVE LANDSCAPE

Bata India remains the leading player and focuses on revamping its brand image

Multi-brand strategy due to stiff competition and changing consumption landscape

CATEGORY DATA

Hosiery in India

HEADLINES

PROSPECTS

Product innovation and collaboration drive demand for non-sheer hosiery

Need-based and occasion-specific demand opens up more opportunities

Internet retailing to change the retail distribution landscape of hosiery

COMPETITIVE LANDSCAPE

Bonjour Group remains the leading player thanks to the launch of innovative new products

Unbranded hosiery sales remain significant

CATEGORY DATA

Jeans in India

HEADLINES

PROSPECTS

Super premium jeans remains the best performing category in 2018

Sustainable fashion is picking up pace

Cropped or folded hems continue to be fashionable among women

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions remains the leading player

Jeans remains a fragmented and highly competitive category

CATEGORY DATA

Menswear in India

HEADLINES

PROSPECTS