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Learn moreFeb 2021
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After already disappointing winter sales, sales of apparel and footwear collapsed from mid-March to Mid-May 2020 during the first national lockdown. All apparel and footwear specialist stores and even other non-grocery retailers such as sports goods stores closed during this period.
The COVID-19 virus was confirmed to have spread to France on 24 January 2020, when the first European case of COVID-19 was identified in Bordeaux. The first five confirmed cases of COVID-19 in France were all individuals who had recently arrived in the country from China.
The overall declines in sales of apparel and footwear in 2020 were such that finding a player with positive growth in volume or value in 2020 was almost impossible. Players or brands without double-digit declines in 2020 were rather rare and often included modern grocery retailers’ private label products, which offer value for money and largely remained available during the lockdowns when fashion retailers had to close.
Although continuing to hold the majority of sales in 2020, the main victim of the pandemic was apparel and footwear specialist retailers which lost significant retail value share due to the closure of these outlets for two to three months as non-essential retailers. Furthermore, many local chains filed for bankruptcy or entered safeguard procedures in 2020, including La Halle, Camaïeu, André, NAF NAF, Orchestra, Catimini and Celio.
After the hundreds of outlet closures that are expected between the end of 2020 and the first half of 2021, actual constant 2020 retail value sales of apparel and footwear will not reach pre-pandemic levels by 2025. Most sources believe that the COVID-19 pandemic only sped up the structural decline that was already anticipated due to the deconsumption trend, the ongoing opening of specialist stores (while apparel and footwear was waning), the growing gap between many local chains and brands and the proliferation and declining efficiency of omnipresent promotions and discounting.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.