Apparel and Footwear in France

Apparel and Footwear in France

EXECUTIVE SUMMARY

Deconsumption trend continues to constrain demand for apparel and footwear

Sustainability issue shapes consumer behaviour and brand strategies

Competitive pressures intensify amidst challenging trading conditions

E-commerce continues to make gains at the expense of other channels

Modest market recovery expected over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Womenswear in France

HEADLINES

PROSPECTS

Budgetary constraints and environmental concerns fuel deconsumption trend

Mid-priced brands worst affected by prolonged slump in womenswear

Demand for women’s activewear and sports-oriented apparel set to continue rising

COMPETITIVE LANDSCAPE

Womenswear brands tap into growing trade in second-hand clothes

Galeries Lafayette deepens its commitment to sustainable fashion

Pure play online retailer Sarenza expands into womenswear

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Menswear in France

HEADLINES

PROSPECTS

Menswear proves more resilient to deconsumption trend than womenswear

Innovation helps to drive demand for men’s outdoor apparel

Luxury brands increase their focus on menswear

COMPETITIVE LANDSCAPE

Social media engagement helps Le Slip Français build strong brand loyalty

Louis Vuitton adds menswear to its 24S e-commerce platform

Celio attempts to revamp its image with new advertising campaign

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Childrenswear in France

HEADLINES

PROSPECTS

Deconsumption and demographic factors constrain demand

Adult apparel trends set to become more influential in childrenswear

Demand for second-hand childrenswear continues to rise

COMPETITIVE LANDSCAPE

More brands expected to develop platforms for second-hand sales

Kiabi reaps rewards of strategic revamp

Vertbaudet adapts to changes in online shopping habits

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2014-2019
Table 50 Sales of Childrenswear by Category: Value 2014-2019
Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Sportswear in France

HEADLINES

PROSPECTS

Athleisure trend continues to underpin expansion of sportswear

Sportswear brands increasingly focused on targeting women

Football jerseys become more fashionable among French consumers

COMPETITIVE LANDSCAPE

Nike benefits from football partnerships as adidas is hit by supply chain issues

Decathlon’s strategic focus on in-house brands proves a boon for Intersport

Expansion of women’s sportswear ranges remains a priority for Decathlon

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2014-2019
Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 63 Distribution of Sportswear by Format: % Value 2014-2019
Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Jeans in France

HEADLINES

PROSPECTS

Deconsumption and changing style preferences curb demand for jeans

Premium and super premium jeans set to remain the strongest performers

Newcomers and established brands move to address sustainability concerns

COMPETITIVE LANDSCAPE

PVH Corp’s increased focus on jeans bodes well for Calvin Klein and Tommy Hilfiger

Commitment to sustainable business practices pays off for local player 1083

Destination Denim event signals Amazon’s growing interest in jeans

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2014-2019
Table 67 Sales of Jeans by Category: Value 2014-2019
Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Jeans: % Value 2015-2019
Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Hosiery in France

HEADLINES

PROSPECTS

Sheer hosiery producers face growing criticism over planned obsolescence

Socks continue to enjoy resurgence in popularity

Focus on heritage and sustainability gives local producers a competitive edge

COMPETITIVE LANDSCAPE

Kindy sets sights on diversification following brush with bankruptcy

Labonal exits receivership and launches new brand La Frenchie

Bleuforêt focuses on expanding its own store network

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2014-2019
Table 93 Sales of Hosiery by Category: Value 2014-2019
Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel Accessories in France

HEADLINES

PROSPECTS

Apparel accessories weathers deconsumption trend better than other categories

Demand for accessories from luxury brands set to remain strong

Ties fall out of fashion in France

COMPETITIVE LANDSCAPE

Louis Vuitton consolidates its lead on the back of innovative strategies

Fast fashion operators focus on accessories as demand in other categories slows

Sportswear brands benefit from athleisure trend but face growing competition

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Footwear in France

HEADLINES

PROSPECTS

Sports categories underpin overall expansion of footwear

Intense competition will continue to drive innovation among sneakers brands

Sneakers boom curbs demand for more traditional shoe types

COMPETITIVE LANDSCAPE

Changing consumer preferences fuel trend towards greater consolidation

Eco-friendly sneakers brand Allbirds arrives in France

Vivarte’s debt woes continue despite extensive restructuring

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2014-2019
Table 113 Sales of Footwear by Category: Value 2014-2019
Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
Table 116 NBO Company Shares of Footwear: % Value 2015-2019
Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
Table 118 Distribution of Footwear by Format: % Value 2014-2019
Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024

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