The poor performance of apparel and footwear in 2018 was due to multiple reasons such as a preferential shift towards beauty products. Local consumers also began to favour services above goods, which explains the strong growth in restaurant visits and travelling.
The Swedish summer was exceptionally hot during 2018, beginning in May and lasting throughout August. It is normal for the country to experience temperatures of above 30 degrees Celsius for one or two weeks, but 2018 witnessed prolonged high temperatures, a stark contrast to the relatively mild summers in Sweden.
The Swedish leading apparel giant, H&M Hennes & Mauritz with retailer chains such as H&M, COS, Monki, Weekday, & Other Stories was the overall largest player, followed by Lindex, which is owned by Finnish company Stockmann Oyj Abp, and KappAhl Sverige AB (Publ). However, due to the growing athleisure trend, sportswear brands such as adidas, Nike, Vans, Fjällräven, and Revolution Race witnessed continued good development in 2018.
Online sales of apparel and footwear recorded strong current value growth in 2018, while current value sales through store-based retailers continued to decline. Consumers are finding it increasingly convenient to purchase their apparel and footwear online, especially since a higher number of players now offer a larger selection of delivery options such as click-and-collect, free shipping, and free returns.
Apparel and footwear is projected to record low current value growth over the forecast period. The rationale is that many retailers are expected to change their strategies to attract consumers to purchase their goods again and to reduce sales campaigns to improve their margins.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Sweden market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.