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Country Report

Apparel and Footwear in

Apparel and Footwear in Taiwan

76 pages, Apr 2018

US$2,100

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Executive Summary

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Sportswear reinforces its status as the most dynamic apparel and footwear category

2017 saw sportswear register the most dynamic sales growth in apparel and footwear once again. The main reason for this is the increasing number of people in the country who are taking regular exercise as part of attempts to lead a healthier life.

Childrenswear continues to thrive despite the falling birth rate

Sales of childrenswear continue to increase despite the country’s low and falling birth and there are several reasons for this. The main reason is that, with families having fewer children than before, parents and grandparents are focusing their spending on fewer children, with a tendency to spoil children with expensive apparel and footwear inevitably emerging.

International brands remain in the lead as smaller independent brands boom

Japan-based international apparel and footwear specialist retailers chain Uniqlo remains in the leading position in apparel and footwear in Taiwan and its success has been based on its reputation for offering excellent value for money. The company offers basic but stylish garments at low prices and, unlike its fast fashion competitors, its products have a reputation for durability and high quality.

The success of international fast fashion brands continues to influence the industry

Although fast fashion remains a small segment in the Taiwanese apparel and footwear industry, international fast fashion chains are recording extremely strong growth rates, including Inditex and H&M. Both of these players are relatively recent arrivals in the country; indeed, Inditex launched Zara in Taiwan in 2011, while H&M only entered the country in 2015.

Steady sales growth expected in apparel and footwear over the forecast period

After steady positive sales growth was recorded over the review period, the forecast period is expected to see apparel and footwear generate moderate sales growth. Sportswear and childrenswear are set to remain among the most dynamic apparel and footwear categories, while standards jeans is also set to perform well.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Taiwan

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Taiwan

HEADLINES

PROSPECTS

Shift towards more casual styles set to influence sales trends in apparel accessories

Hats/caps set to buck negative sales trends in other categories

International apparel and footwear specialist retailers set to continue gaining share

COMPETITIVE LANDSCAPE

Uniqlo maintains its position as the leading player in apparel accessories

Relative newcomer H&M Hennes & Mauritz is again the most dynamic player

Traditional companies continue to struggle

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Taiwan

HEADLINES

PROSPECTS

Low birth rate set to place limits on growth

Dressing children like small adults set to continue influencing sales of childrenswear

Retail distribution of childrenswear set to continue developing and changing

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

Uniqlo the most dynamic player for the second consecutive year

General apparel brands continue to gain ground on childrenswear specialists

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Taiwan

HEADLINES

PROSPECTS

Growth rates set to remain moderate in footwear due to maturity of demand

Personalisation and individual styles set to become increasingly important

Children’s footwear to benefit from the trend of dressing children as small adults

COMPETITIVE LANDSCAPE

BRS Nike Co maintains its very strong position at the top of the footwear leader board

International brands continue to dominate sales and outperform domestic players

Sports footwear likely to be the locus of strong competition

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Taiwan

HEADLINES

PROSPECTS

Moderate growth projections for hosiery set to be based on waning demand

Retail distribution of hosiery to continue evolving, with internet retailing the big winner

Rising demand for sports socks set to continue underpinning sales growth in hosiery

COMPETITIVE LANDSCAPE

Sun Flower Co is the leading name in hosiery due to demand from schoolchildren

Uniqlo’s hosiery continues to increase in popularity as sales boom

Private label continues to struggle in hosiery

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Taiwan

HEADLINES

PROSPECTS

Further sales growth expected in jeans due to the casualwear trend

Sales set to continue shifting towards less expensive brands of jeans

Style trends likely to remain an important driver of growth over the forecast period

COMPETITIVE LANDSCAPE

Blue Way Co and Levi Strauss continue their fierce rivalry

International apparel specialists continue to gain influence in sales of jeans

Premium and super premium brands continue to fight against waning demand

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Sportswear in Taiwan

HEADLINES

PROSPECTS

Rising interest in taking exercise set to continue boosting sales of sportswear

Outdoor apparel to benefit from the rising interest in mountain hiking and camping

Performance footwear set to experience strong growth as running and jogging boom

COMPETITIVE LANDSCAPE

BRS Nike Co still well out in front

adidas maintains second position as it vies to compete with arch-rival Nike

The preference for high-performance brands supports major players

CATEGORY DATA

Table 80 Sales of Sportswear: Value 2012-2017
Table 81 Sales of Sportswear: % Value Growth 2012-2017
Table 82 NBO Company Shares of Sportswear: % Value 2013-2017
Table 83 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 84 Distribution of Sportswear by Format: % Value 2012-2017
Table 85 Forecast Sales of Sportswear: Value 2017-2022
Table 86 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Taiwan

HEADLINES

PROSPECTS

Modest growth likely to be seen in the category over the forecast period

Success lies ahead for standard women’s jeans

Store-based retailing set to dominate, despite relentless rise of internet retailing

COMPETITIVE LANDSCAPE

Uniqlo remains the leading player in a fragmented category

Fast fashion players become more influential despite low overall sales

Shift towards less expensive products positive for the development of private label

CATEGORY DATA

Table 87 Sales of Womenswear: Volume 2012-2017
Table 88 Sales of Womenswear: Value 2012-2017
Table 89 Sales of Womenswear: % Volume Growth 2012-2017
Table 90 Sales of Womenswear: % Value Growth 2012-2017
Table 91 NBO Company Shares of Womenswear: % Value 2013-2017
Table 92 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 93 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 94 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 95 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 96 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 97 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 98 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 99 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 100 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 101 Forecast Sales of Womenswear: Volume 2017-2022
Table 102 Forecast Sales of Womenswear: Value 2017-2022
Table 103 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 104 Forecast Sales of Womenswear: % Value Growth 2017-2022

Menswear in Taiwan

HEADLINES

PROSPECTS

Menswear slated for modest growth as demand for value balances rising spending

Shift towards casualwear expected to continue building

Premium men’s jeans and men’s suits set to struggle due to the casualwear trend

COMPETITIVE LANDSCAPE

Uniqlo underlines its strong position in a fragmented category

The shift towards lower-priced menswear benefits private label

Casualwear and fitness trends spur growth in sales of activewear brands

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel and Footwear in Taiwan

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Taiwan

HEADLINES

PROSPECTS

Shift towards more casual styles set to influence sales trends in apparel accessories

Hats/caps set to buck negative sales trends in other categories

International apparel and footwear specialist retailers set to continue gaining share

COMPETITIVE LANDSCAPE

Uniqlo maintains its position as the leading player in apparel accessories

Relative newcomer H&M Hennes & Mauritz is again the most dynamic player

Traditional companies continue to struggle

CATEGORY DATA

Childrenswear in Taiwan

HEADLINES

PROSPECTS

Low birth rate set to place limits on growth

Dressing children like small adults set to continue influencing sales of childrenswear

Retail distribution of childrenswear set to continue developing and changing

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

Uniqlo the most dynamic player for the second consecutive year

General apparel brands continue to gain ground on childrenswear specialists

CATEGORY DATA

Footwear in Taiwan

HEADLINES

PROSPECTS

Growth rates set to remain moderate in footwear due to maturity of demand

Personalisation and individual styles set to become increasingly important

Children’s footwear to benefit from the trend of dressing children as small adults

COMPETITIVE LANDSCAPE

BRS Nike Co maintains its very strong position at the top of the footwear leader board

International brands continue to dominate sales and outperform domestic players

Sports footwear likely to be the locus of strong competition

CATEGORY DATA

Hosiery in Taiwan

HEADLINES

PROSPECTS

Moderate growth projections for hosiery set to be based on waning demand

Retail distribution of hosiery to continue evolving, with internet retailing the big winner

Rising demand for sports socks set to continue underpinning sales growth in hosiery

COMPETITIVE LANDSCAPE

Sun Flower Co is the leading name in hosiery due to demand from schoolchildren

Uniqlo’s hosiery continues to increase in popularity as sales boom

Private label continues to struggle in hosiery

CATEGORY DATA

Jeans in Taiwan

HEADLINES

PROSPECTS

Further sales growth expected in jeans due to the casualwear trend

Sales set to continue shifting towards less expensive brands of jeans

Style trends likely to remain an important driver of growth over the forecast period

COMPETITIVE LANDSCAPE

Blue Way Co and Levi Strauss continue their fierce rivalry

International apparel specialists continue to gain influence in sales of jeans