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Country Report

Apparel and Footwear in

Apparel and Footwear in Taiwan

75 pages, Mar 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Steady economic growth and rise in tourism numbers boosts sales

Despite only moderate growth in the country’s economy its unemployment rate fell slightly in 2018 while a hike in the minimum wage and public sector wages provided a boost to consumer spending. The trade war between China and the US threatens to spill over into Taiwan, with it relying heavily on exports.

Sportswear benefits from current trends

The athleisure and streetwear trends have seen a growing presence in Taiwan, having previously come to prominence in Western countries. More people have started exercising in Taiwan, taking part in activities such as mountain climbing, running, and going to the gym, with many people now incorporating sport into their lives.

Fast fashion brands lead

Fast fashion brands have had a significant impact on apparel and footwear since entering Taiwan. Apparel and footwear used to be comprised mainly of small retailers/brands in Taiwan, with products largely sold through department stores or independent stores.

Internet retailing on the rise

Internet retailing in Taiwan is growing rapidly within apparel and footwear and the competition is fierce. There are several popular small retailers in the market, such as lativ, Queen Shop and Pazzo, and most of them offer affordable apparel and footwear to the consumer.

Improving economy set to support growth in apparel and footwear

Taiwan’s economy is set to see continued growth over the forecast period despite the challenges posed by its tense relations with China and China’s trade war with the US. Taiwan is focused on loosening its dependency on trade with China with it looking to build new trade relationships, especially in South and Southeast Asia, as well as encouraging increased tourism from these markets.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Taiwan

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales

Sportswear benefits from current trends

Fast fashion brands lead

Internet retailing on the rise

Improving economy set to support growth in apparel and footwear

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources

Apparel Accessories in Taiwan

HEADLINES

PROSPECTS

Hats/caps benefits from streetwear and athleisure trends

Gloves struggles to retain consumer interest

Ties and belts adapt designs to meet with market trends

COMPETITIVE LANDSCAPE

Uniqlo extends lead

H&M sees dip

Athleisure trend boosts sales of sports and outdoor activity brands

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Taiwan

HEADLINES

PROSPECTS

Declining birth rate influences sales of childrenswear

Smaller families results in greater spending per child

Consumers look for comfort and quality when shopping for childrenswear

COMPETITIVE LANDSCAPE

Foreign Brands Leads The Market

Domastic brands losing ground due to increased competition

Fast fashion brands becoming increasingly popular

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Taiwan

HEADLINES

PROSPECTS

Consumers shifting away from formal footwear as they search for comfort

Consumers look for limited edition and customised footwear

Charles & Keith opens stores in Taiwan

COMPETITIVE LANDSCAPE

Young consumers embrace Dad shoes

Nike and adidas see strong growth

Vans offers wide range to appreciative audience

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Taiwan

HEADLINES

PROSPECTS

Players look to add value but Tawain’s consumers remain price conscious

Added features prove popular

Athleisure trend influences sales of hosiery

COMPETITIVE LANDSCAPE

TwinSocks attracts attention with bold designs

Uniqlo the big winner

Nike and adidas on the rise

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Taiwan

HEADLINES

PROSPECTS

Casualwear trend increases demand for jeans

Quality and comfort increasingly important

Sales of jeans influenced by different styles

COMPETITIVE LANDSCAPE

Levi’s leads jeans

Standard jeans on the rise

Blue Way consolidates while Gap grows

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Taiwan

HEADLINES

PROSPECTS

Functional wear is in demand

Streetwear attracts younger generation

Casualwear replacing formalwear

COMPETITIVE LANDSCAPE

Sportswear brands still on the rise

Uniqlo and Zara Are Trending In The Fast Fashion World

Gucci sees strong growth

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Taiwan

HEADLINES

PROSPECTS

Changing lifestyles increases demand for sportswear on a daily basis

Women’s sportswear sees positive development

Functional sportswear remains popular

COMPETITIVE LANDSCAPE

Nike and adidas go from strength to strength

International brands prevail

Fast fashion brands start to gain ground

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Taiwan

HEADLINES

PROSPECTS

Japenese and Korean styles prevail

Consumers look for fashionable yet affordable womenswear

Sport and fitness trend influences womenswear, even for women’s underwear

COMPETITIVE LANDSCAPE

Competition is fierce

International fast fashion brands lead

Underwear market is stable

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Steady economic growth and rise in tourism numbers boosts sales

Sportswear benefits from current trends

Fast fashion brands lead

Internet retailing on the rise

Improving economy set to support growth in apparel and footwear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Taiwan

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales

Sportswear benefits from current trends

Fast fashion brands lead

Internet retailing on the rise

Improving economy set to support growth in apparel and footwear

MARKET DATA

DEFINITIONS

Other terminology:

SOURCES

Apparel Accessories in Taiwan

HEADLINES

PROSPECTS

Hats/caps benefits from streetwear and athleisure trends

Gloves struggles to retain consumer interest

Ties and belts adapt designs to meet with market trends

COMPETITIVE LANDSCAPE

Uniqlo extends lead

H&M sees dip

Athleisure trend boosts sales of sports and outdoor activity brands

CATEGORY DATA

Childrenswear in Taiwan

HEADLINES

PROSPECTS

Declining birth rate influences sales of childrenswear

Smaller families results in greater spending per child

Consumers look for comfort and quality when shopping for childrenswear

COMPETITIVE LANDSCAPE

Foreign Brands Leads The Market

Domastic brands losing ground due to increased competition

Fast fashion brands becoming increasingly popular

CATEGORY DATA

Footwear in Taiwan

HEADLINES

PROSPECTS

Consumers shifting away from formal footwear as they search for comfort

Consumers look for limited edition and customised footwear

Charles & Keith opens stores in Taiwan

COMPETITIVE LANDSCAPE

Young consumers embrace Dad shoes

Nike and adidas see strong growth

Vans offers wide range to appreciative audience

CATEGORY DATA

Hosiery in Taiwan

HEADLINES

PROSPECTS

Players look to add value but Tawain’s consumers remain price conscious

Added features prove popular

Athleisure trend influences sales of hosiery

COMPETITIVE LANDSCAPE

TwinSocks attracts attention with bold designs

Uniqlo the big winner

Nike and adidas on the rise

CATEGORY DATA

Jeans in Taiwan

HEADLINES

PROSPECTS

Casualwear trend increases demand for jeans

Quality and comfort increasingly important

Sales of jeans influenced by different styles

COMPETITIVE LANDSCAPE

Levi’s leads jeans