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Learn moreFeb 2021
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In South Korea, there were nearly no restrictions in terms of daily lives in 2020. Most restrictions pertained to a mandatory two-week quarantine when an individual showed symptoms such as a fever, returned from visiting a foreign country, or encountered someone who was infected.
Brands that diversified their retail into TV homeshopping, e-commerce, and live-commerce enjoyed a better performance in 2020. TV homeshopping continued to do well thanks to its often exclusive brand lines, convenience (for example offering smartphone apps for additional browsing), free delivery and unconditional returns policy.
Sales through e-commerce accelerated quickly during the COVID-19 pandemic as consumers avoided visiting offline channels due to risk of infection. E-commerce was already dynamically growing pre-pandemic, but it grew even faster than expected in 2020.
Following the slowdown in 2020, apparel and footwear is set to return to modest positive growth in 2021, which may slightly slow over the forecast period. E-commerce is expected to continue expanding post-pandemic as many consumers have gotten used to the convenience of online shopping.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.