Apparel and Footwear in South Korea

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in South Korea?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in South Korea?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in South Korea

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Childrenswear in South Korea

KEY DATA FINDINGS

Childrenswear increases as COVID-19 restrictions are lifted
Luxury children’s lines boom, due to the “10 pocket” phenomenon
Children having a similar look to their parents continues to gain traction
Childrenswear forecast to grow in value terms, but turn to volume decline
Re-commerce booms in childrenswear
Sustainable apparel to see higher demand in childrenswear
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel Accessories in South Korea

KEY DATA FINDINGS

Apparel accessories increases despite the inflation surge
Decline in demand for face masks
Growth of ‘small luxury’ purchases
Formal accessories to show decline and casual accessories to increase
Unique hats to attract young people’s attention
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027

Menswear in South Korea

KEY DATA FINDINGS

Sales of menswear completely recover and continue to grow despite inflation
Fashion vertical platforms become a one-stop-shop for men
Gorpcore look gaining attention among millennials and gen Z
Growth of menswear expected to slow down
Male consumers will become more proactive in their fashion purchases
Gender-fluid fashion set to rise
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 45 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 47 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 48 Forecast Sales of Menswear by Category: Value 2022-2027
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Womenswear in South Korea

KEY DATA FINDINGS

Sales of womenswear increase in both volume and value terms
Different fashion vertical platforms target different age groups for womenswear
Athleisure fashion continues to be a major trend
Womenswear will continue to grow during the forecast period
Ethical and sustainable as the future of fashion
Fashion vertical platforms for women over the age of 40 will start to boom
Table 51 Sales of Womenswear by Category: Volume 2017-2022
Table 52 Sales of Womenswear by Category: Value 2017-2022
Table 53 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 54 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Womenswear: % Value 2018-2022
Table 56 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 59 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 63 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 64 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 65 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 66 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027

Jeans in South Korea

KEY DATA FINDINGS

Consumer demand for jeans continues to grow, as casualwear is preferred
Jeans styles become unisex
Y2K fashion for low-rise jeans makes a comeback
Jeans set to experience slow growth over the forecast period
E-commerce becomes a channel to shop for jeans
Evolution of sustainability set to continue in jeans
Table 69 Sales of Jeans by Category: Volume 2017-2022
Table 70 Sales of Jeans by Category: Value 2017-2022
Table 71 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 72 Sales of Jeans by Category: % Value Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 74 Sales of Men’s Jeans by Category: Value 2017-2022
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 78 Sales of Women’s Jeans by Category: Value 2017-2022
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Jeans: % Value 2018-2022
Table 82 LBN Brand Shares of Jeans: % Value 2019-2022
Table 83 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 84 Forecast Sales of Jeans by Category: Value 2022-2027
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027

Hosiery in South Korea

KEY DATA FINDINGS

Non-sheer hosiery shows slower increases in volume and value sales
Crew socks purchased by both genders to complete the sporty look
Resurrection of knee-high and thigh-high socks
Hosiery set to deliver minimal volume growth over the forecast period
Hosiery as an add-on product for online shopping
Sheer hosiery to see less demand as outfits become more casual
Table 95 Sales of Hosiery by Category: Volume 2017-2022
Table 96 Sales of Hosiery by Category: Value 2017-2022
Table 97 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 98 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Hosiery: % Value 2018-2022
Table 100 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 101 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 102 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027

Footwear in South Korea

KEY DATA FINDINGS

Raffle marketing progresses around millennials and gen Z
Re-commerce for limited edition sneakers booms online and offline
Footwear diversifies as more people participate in various sports
Breaking the barrier between sports footwear and causal footwear
E-commerce set to develop further in footwear
Sneakers collaboration trend continues, embracing street fashion
Table 105 Sales of Footwear by Category: Volume 2017-2022
Table 106 Sales of Footwear by Category: Value 2017-2022
Table 107 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 108 Sales of Footwear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Footwear: % Value 2018-2022
Table 110 LBN Brand Shares of Footwear: % Value 2019-2022
Table 111 Distribution of Footwear by Format: % Value 2017-2022
Table 112 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 113 Forecast Sales of Footwear by Category: Value 2022-2027
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

Sportswear in South Korea

KEY DATA FINDINGS

Sales of sportswear completely recover, and remain strong despite inflation
Local brands continue to take the lead in women’s sportswear
Sportswear is still led by Nike and adidas, with others expanding their shares
Sportswear set to see slowing growth and become more competitive due to inflation
DTC (Direct to Consumer) model taking over sportswear
Genderless fashion to see more dynamic growth in sportswear
Table 116 Sales of Sportswear by Category: Value 2017-2022
Table 117 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Sportswear: % Value 2018-2022
Table 119 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 120 Distribution of Sportswear by Format: % Value 2017-2022
Table 121 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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