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Country Report

Apparel and Footwear in

Apparel and Footwear in South Korea

73 pages, Feb 2018

US$2,100

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Executive Summary

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Apparel and footwear market is increasingly mature

Apparel and footwear saw moderate growth in 2017, with the average unit price gradually decreasing due to the continuing popularity of SPA (Speciality Retailer of Private Label Apparel) brands, and the rise of trendy domestic brands. Domestic brands are providing high quality products at reasonable retail prices, and are introducing up-to-date fashionable designs.

Informality and uniqueness drive apparel and footwear in 2017

Two major trends were apparent in consumers' lifestyle in relation to apparel and footwear: informality and uniqueness. Informality is having a significant effect on apparel and footwear, in both consumers' daily and business lives.

Apparel and footwear is fragmented in terms of manufacturer shares

Both international and domestic manufacturers have a good presence in apparel and footwear. However, the two groups tend to show different strategies in the domestic market.

Traditional retailing loses share, while the internet and homeshopping grow

Internet retailing is continuing to grow in apparel and footwear, satisfying consumers through quick delivery and customer-friendly return policies. Manufacturers and retailers are developing ways to better show consumers the product style, colour and fabrics on a computer of smartphone screen.

Apparel and footwear predicted to see moderate volume growth

Apparel and footwear is expected to see slow but steady volume growth over the forecast period. Women's leggings and non-sheer hosiery will be among the most dynamic areas, due to consumer demand and preference for premium brands.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in South Korea?
What are the major brands in South Korea?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in South Korea

EXECUTIVE SUMMARY

Apparel and footwear market is increasingly mature

Informality and uniqueness drive apparel and footwear in 2017

Apparel and footwear is fragmented in terms of manufacturer shares

Traditional retailing loses share, while the internet and homeshopping grow

Apparel and footwear predicted to see moderate volume growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in South Korea

HEADLINES

PROSPECTS

Sales of ties continue to fall, pulling down apparel accessories overall

Affordable luxury trend supports apparel accessories

COMPETITIVE LANDSCAPE

International brands prosper in apparel accessories

Brands focus in expanding product ranges within apparel accessories

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in South Korea

HEADLINES

PROSPECTS

Childrenswear has limited growth potential for demographic reasons

Internet retailing sees particularly strong growth in childrenswear

COMPETITIVE LANDSCAPE

Brands expand into internet retailing in order to survive

Design and materials are critical in order to meet consumer demand

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in South Korea

HEADLINES

PROSPECTS

Footwear growing in volume, while value is forecast to decline

Footwear specialists show a better performance than other retailers

COMPETITIVE LANDSCAPE

adidas Korea Ltd leads footwear, closely followed by Nike Sports Korea Co Ltd

Sports footwear brands outperform non-sports brands

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in South Korea

HEADLINES

PROSPECTS

Average unit price of hosiery is rising

General trends remain steady in hosiery over the review period

COMPETITIVE LANDSCAPE

Hosiery continues to be extremely fragmented, with little brand loyalty

Non-branded hosiery holds a significant share of sales

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in South Korea

HEADLINES

PROSPECTS

Standard jeans declines as category polarises

Development of fabrics works in favour in jeans

COMPETITIVE LANDSCAPE

SPA brands prosper, while some luxury brands also see growth

Non-branded jeans have a significant impact

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in South Korea

HEADLINES

PROSPECTS

Rise in informality is one of the main trends in menswear

Menswear remains dominated by branded products

COMPETITIVE LANDSCAPE

Samsung C&T Fashion Group leads menswear

Economy brands continue to grow in popularity

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in South Korea

HEADLINES

PROSPECTS

Boundary between sportswear and casualwear continues to become more blurred

Sports-inspired apparel and footwear is showing the most rapid growth

COMPETITIVE LANDSCAPE

Most outdoor apparel and footwear manufacturers see sales fall

Active and trendy aspects are emphasised in branding

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in South Korea

HEADLINES

PROSPECTS

Size sensitive consumers lead trends in womenswear

Retailing in womenswear shows dynamic movement

COMPETITIVE LANDSCAPE

Direct purchases from international internet retailers affect domestic brands

Private label growing in womenswear

Popularity of non-branded products and SPA continue in 2017

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear market is increasingly mature

Informality and uniqueness drive apparel and footwear in 2017

Apparel and footwear is fragmented in terms of manufacturer shares

Traditional retailing loses share, while the internet and homeshopping grow

Apparel and footwear predicted to see moderate volume growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel and Footwear in South Korea

EXECUTIVE SUMMARY

Apparel and footwear market is increasingly mature

Informality and uniqueness drive apparel and footwear in 2017

Apparel and footwear is fragmented in terms of manufacturer shares

Traditional retailing loses share, while the internet and homeshopping grow

Apparel and footwear predicted to see moderate volume growth

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in South Korea

HEADLINES

PROSPECTS

Sales of ties continue to fall, pulling down apparel accessories overall

Affordable luxury trend supports apparel accessories

COMPETITIVE LANDSCAPE

International brands prosper in apparel accessories

Brands focus in expanding product ranges within apparel accessories

CATEGORY DATA

Childrenswear in South Korea

HEADLINES

PROSPECTS

Childrenswear has limited growth potential for demographic reasons

Internet retailing sees particularly strong growth in childrenswear

COMPETITIVE LANDSCAPE

Brands expand into internet retailing in order to survive

Design and materials are critical in order to meet consumer demand

CATEGORY DATA

Footwear in South Korea

HEADLINES

PROSPECTS

Footwear growing in volume, while value is forecast to decline

Footwear specialists show a better performance than other retailers

COMPETITIVE LANDSCAPE

adidas Korea Ltd leads footwear, closely followed by Nike Sports Korea Co Ltd

Sports footwear brands outperform non-sports brands

CATEGORY DATA

Hosiery in South Korea

HEADLINES

PROSPECTS

Average unit price of hosiery is rising

General trends remain steady in hosiery over the review period

COMPETITIVE LANDSCAPE

Hosiery continues to be extremely fragmented, with little brand loyalty

Non-branded hosiery holds a significant share of sales

CATEGORY DATA

Jeans in South Korea

HEADLINES

PROSPECTS

Standard jeans declines as category polarises

Development of fabrics works in favour in jeans

COMPETITIVE LANDSCAPE

SPA brands prosper, while some luxury brands also see growth

Non-branded jeans have a significant impact

CATEGORY DATA

Menswear in South Korea

HEADLINES

PROSPECTS

Rise in informality is one of the main trends in menswear

Menswear remains dominated by branded products

COMPETITIVE LANDSCAPE

Samsung C&T Fashion Group leads menswear

Economy brands continue to grow in popularity