Apparel and Footwear in Vietnam

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Vietnam?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Womenswear in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Livestreaming helped sustain sales during lockdown in 2021
Home seclusion boosts demand for nightwear
Fast fashion brands continue to lead womenswear sales in Vietnam

PROSPECTS AND OPPORTUNITIES

Brands look to respond to rising consumer price sensitivity
Growing online and social media focus to boost brand awareness
Global giants well positioned to benefit from fast fashion trend

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2016-2021 Table 14 Sales of Womenswear by Category: Value 2016-2021 Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021 Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Womenswear: % Value 2017-2021 Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021 Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021 Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021 Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021 Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021 Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021 Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021 Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026 Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Menswear in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown negatively affects sales of menswear in 2021
Growing use of eco-friendly fabrics in menswear in Vietnam
Growing competition from smaller domestic companies

PROSPECTS AND OPPORTUNITIES

Rising fashion awareness among men to fuel recovery in menswear
Shift towards e-commerce further fuelled by pandemic and convenience trend
Demand for premium brands to gradually recover in line with economy

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2016-2021 Table 32 Sales of Menswear by Category: Value 2016-2021 Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021 Table 34 Sales of Menswear by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Menswear: % Value 2017-2021 Table 36 LBN Brand Shares of Menswear: % Value 2018-2021 Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021 Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021 Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021 Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021 Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021 Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021 Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021 Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021 Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026 Table 46 Forecast Sales of Menswear by Category: Value 2021-2026 Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026 Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Childrenswear in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Childrenswear impacted by COVID-19 in 2021
Adoption of Western lifestyle and fashion trends to support childrenswear sales
Global giant Gap leverages extensive distribution network and reputation

PROSPECTS AND OPPORTUNITIES

Reopening of schools to drive recovery within childrenswear
Growing competition fuelling increased specialisation among retailers
New innovative ranges key to attracting fashion conscious parents

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2016-2021 Table 50 Sales of Childrenswear by Category: Value 2016-2021 Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021 Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021 Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021 Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026 Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026 Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026 Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Sportswear in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Store and gym closures negatively impact demand for sportswear
Demand supported by long term health awareness trend among consumers
Leading brands look to leverage growing popularity of street fashion

PROSPECTS AND OPPORTUNITIES

Health and wellness trend to support recovery
Demand supported by rising popularity of performance and fashion wear
Offering of new innovative sportswear key to attracting consumers

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2016-2021 Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Sportswear: % Value 2017-2021 Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021 Table 63 Distribution of Sportswear by Format: % Value 2016-2021 Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026 Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

Jeans in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic fuels shift towards comfier clothing among consumers
A new ‘denim cycle’ helps boost demand for jeans
Global fast fashion trend benefiting leading multinationals

PROSPECTS AND OPPORTUNITIES

Rising consumer price sensitivity to boost interest in economy jeans
Demand for premium jeans to rise in line with economic recovery
Shift to more casual dress codes to boost sales

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2016-2021 Table 67 Sales of Jeans by Category: Value 2016-2021 Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021 Table 69 Sales of Jeans by Category: % Value Growth 2016-2021 Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021 Table 71 Sales of Men’s Jeans by Category: Value 2016-2021 Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021 Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021 Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021 Table 75 Sales of Women’s Jeans by Category: Value 2016-2021 Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021 Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of Jeans: % Value 2017-2021 Table 79 LBN Brand Shares of Jeans: % Value 2018-2021 Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026 Table 81 Forecast Sales of Jeans by Category: Value 2021-2026 Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026 Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026 Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026 Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026 Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026 Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026 Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026 Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026 Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Hosiery in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 related lifestyle changes negatively affect demand for hosiery
Demand for higher quality hosiery boosted by rising consumer sophistication
Leading brands face strong competition from unbranded and counterfeit products

PROSPECTS AND OPPORTUNITIES

Rising consumer price sensitivity to fuel shift towards non-branded products
Shift towards non-sheer hosiery fuelled by healthy lifestyle trend
Vietnamese climate and conservative attitudes continue to limit demand

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2016-2021 Table 93 Sales of Hosiery by Category: Value 2016-2021 Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021 Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021 Table 96 NBO Company Shares of Hosiery: % Value 2017-2021 Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021 Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026 Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026 Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026 Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

Apparel Accessories in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown negatively affects demand for apparel accessories in 2021
Demand for more sophisticated accessories boosted by rising living standards
Leading brands facing growing competition from unbranded and counterfeit products

PROSPECTS AND OPPORTUNITIES

Demand for other apparel accessories will benefit from the increase in the number of white-collar workers
Recovery in ties to be driven by entry of more multinationals
Expected return of tourists to boost demand for hats and caps sales

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021 Table 103 Sales of Apparel Accessories by Category: Value 2016-2021 Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021 Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021 Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021 Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021 Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026 Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026 Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

Footwear in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales fall strongly in light of home seclusion measures and store closures
Performance footwear receives more attention
Effective promotional campaigns and innovative products key to success

PROSPECTS AND OPPORTUNITIES

No end in sight for shift towards online sales
Growth potential limited by Vietnam’s ageing population
Rising awareness of Western fashion supporting demand for branded products

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2016-2021 Table 113 Sales of Footwear by Category: Value 2016-2021 Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021 Table 115 Sales of Footwear by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Footwear: % Value 2017-2021 Table 117 LBN Brand Shares of Footwear: % Value 2018-2021 Table 118 Distribution of Footwear by Format: % Value 2016-2021 Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026 Table 120 Forecast Sales of Footwear by Category: Value 2021-2026 Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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