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Country Report

Apparel and Footwear in

Apparel and Footwear in Vietnam

68 pages, Mar 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Apparel and footwear experiences strong performance in 2018

In 2018, apparel and footwear in Vietnam recorded double-digit current value growth, mainly due to higher living standards, a gradual increase in average incomes and strong development of social networks. According to the General Statistic Office, the GDP of Vietnam grew by 7% by the end of 2018.

International brands start to penetrate Vietnam

As Vietnam became a member of various international organisations, especially the Trans-Pacific Partnership and APEC, a number of new international brands entered the country and received a huge welcome from Vietnamese consumers due to their brand reputation and Western designs. These cities are usually the main target market of any new international players because of their huge population as well as higher number of mid- and high-income consumers.

Unbranded goods and counterfeits continue to dominate

Over the review period, due to their lower prices and increasing resemblance to famous brands, unbranded products and counterfeits continued to take a large share of sales away from legal apparel and footwear in Vietnam. Another reason for their prevalence is their strong distribution networks throughout the country, with access to traditional markets.

Social networks become most effective channel for advertising products

In 2018, social networks became the most effective way for companies to interact with new customers and increase value sales. Facebook remained the most popular social network.

Apparel and footwear predicted to record healthy growth

Despite the tough competition from unbranded and counterfeit products, apparel and footwear is predicted to experience positive current value growth over the forecast period. The first contributing factor is the accelerating level of disposable incomes, leading to higher living standards.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Vietnam

HEADLINES

PROSPECTS

Modern shopping channels attract largest number of consumers

Ties a strong performer

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Western brands continue to gain strong value share

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Vietnam

HEADLINES

PROSPECTS

Childrenswear continues to record strong performance

Rising number of specialist retailers supports development of childrenswear

COMPETITIVE LANDSCAPE

The Gap Inc retains leadership of highly fragmented landscape

Category full of unbranded goods

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Vietnam

HEADLINES

PROSPECTS

Sports-inspired footwear continues to gain in popularity

Branded products gain share value from unbranded footwear

COMPETITIVE LANDSCAPE

Binh Tien Dong Nai Imex Corp Pte Ltd strengthens leadership

adidas Vietnam Co Ltd continues to gain ground

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Vietnam

HEADLINES

PROSPECTS

Hosiery continues to record strong current value growth

Non-sheer hosiery dominates

COMPETITIVE LANDSCAPE

Hosiery is highly fragmented with unbranded products

International players record stronger presence than locals with branded products

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Vietnam

HEADLINES

PROSPECTS

Branded products gain share value from counterfeit and unbranded goods

Premium jeans records strongest performance in 2018

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA becomes leader of jeans in 2018

H&M Hennes & Mauritz impresses

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Vietnam

HEADLINES

PROSPECTS

Male consumers increase spending on apparel

Internet retailing to continue gaining share of distribution

Premium brands receive greater attention from consumers

COMPETITIVE LANDSCAPE

Viet Tien Garment JSC strengthens leadership

Domestic companies start to gain attention of Vietnamese consumers

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Vietnam

HEADLINES

PROSPECTS

Rising trend of health and wellness stimulates growth of sportswear

Vietnamese consumers pay higher attention to sportswear designs

COMPETITIVE LANDSCAPE

adidas Vietnam Co Ltd maintains leadership of sportswear

International players show stronger presence in branded sportswear

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Vietnam

HEADLINES

PROSPECTS

Female consumers influenced by social networks

Fast fashion strongly penetrates womenswear

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

Womenswear remains tainted by unbranded products and counterfeits

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Womenswear in Vietnam

HEADLINES

PROSPECTS

Female consumers influenced by social networks

Fast fashion strongly penetrates womenswear

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

Womenswear remains tainted by unbranded products and counterfeits

CATEGORY DATA

Table 123 Sales of Womenswear by Category: Volume 2013-2018
Table 124 Sales of Womenswear by Category: Value 2013-2018
Table 125 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 126 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 127 NBO Company Shares of Womenswear: % Value 2014-2018
Table 128 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 129 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 130 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 131 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 132 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 133 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 134 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 135 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 136 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 137 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 138 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 139 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Vietnam

HEADLINES

PROSPECTS

Modern shopping channels attract largest number of consumers

Ties a strong performer

COMPETITIVE LANDSCAPE

Players face fierce competition from unbranded and counterfeit products

Western brands continue to gain strong value share

CATEGORY DATA

Childrenswear in Vietnam

HEADLINES

PROSPECTS

Childrenswear continues to record strong performance

Rising number of specialist retailers supports development of childrenswear

COMPETITIVE LANDSCAPE

The Gap Inc retains leadership of highly fragmented landscape

Category full of unbranded goods

CATEGORY DATA

Footwear in Vietnam

HEADLINES

PROSPECTS

Sports-inspired footwear continues to gain in popularity

Branded products gain share value from unbranded footwear

COMPETITIVE LANDSCAPE

Binh Tien Dong Nai Imex Corp Pte Ltd strengthens leadership

adidas Vietnam Co Ltd continues to gain ground

CATEGORY DATA

Hosiery in Vietnam

HEADLINES

PROSPECTS

Hosiery continues to record strong current value growth

Non-sheer hosiery dominates

COMPETITIVE LANDSCAPE

Hosiery is highly fragmented with unbranded products

International players record stronger presence than locals with branded products

CATEGORY DATA

Jeans in Vietnam

HEADLINES

PROSPECTS

Branded products gain share value from counterfeit and unbranded goods

Premium jeans records strongest performance in 2018

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA becomes leader of jeans in 2018

H&M Hennes & Mauritz impresses

CATEGORY DATA

Menswear in Vietnam

HEADLINES

PROSPECTS

Male consumers increase spending on apparel

Internet retailing to continue gaining share of distribution

Premium brands receive greater attention from consumers

COMPETITIVE LANDSCAPE

Viet Tien Garment JSC strengthens leadership