Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Apparel and Footwear in

Apparel and Footwear in Vietnam

64 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Apparel and footwear posts strong performance in 2017

In 2017, apparel and footwear in Vietnam experienced healthy sales growth, mainly thanks to higher living standards, a gradual increase in average incomes and the strong development of social media. These factors have affected shopping behaviour, as well as boosted demand for products in Vietnam.

New international players continue to penetrate Vietnam

In the last few years, the Vietnamese government has focused strongly on creating a healthy economic environment. Furthermore, the government has also erased legal barriers and tariff fees in order to attract foreign investment.

Apparel and footwear still dominated by unbranded and counterfeit products

During the review period, apparel and footwear continued to be dominated by unbranded and counterfeit products, mainly imported from China, Cambodia and Thailand. These products can be found everywhere across Vietnam, such as open markets, shopping malls, local stores and online retailers.

Internet retailing sales continue to grow strongly

During the review period, online retailing became a popular channel for consumers to buy apparel and footwear products due to benefits such as saving time, lower pricing and convenience. Moreover, the remarkable rise in the number of people using smart phones and the dramatic development of access to the internet and social media have also contributed to the rapid growth of internet retailing in Vietnam.

More players set to enter apparel and footwear

Vietnam has recently become a member of various international organisations, including the Trans-Pacific Partnership and APEC. These agreements should help increase Vietnam’s reputation in the ASEAN region and attract foreign investment.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Apparel Sample Report Apparel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Want to find out more about this report?

Request more information

Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Vietnam

HEADLINES

PROSPECTS

More people buying apparel accessories in modern channels

Ties and hats and caps lead value growth in 2017

Expanded distribution and internet retailing fuelling availability

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Shift towards branded products

PVH Corp retains leading position

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Vietnam

HEADLINES

PROSPECTS

Childrenswear receives strong attention from local designers

Branded products gain sales share from counterfeit and unbranded goods

Rising incomes and internet penetration attracting consumers

COMPETITIVE LANDSCAPE

Nike maintains leading position in childrenswear

Marketing and promotional campaigns attracting consumers

Growing competition for both existing and new players

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Vietnam

HEADLINES

PROSPECTS

Women’s footwear sees strong growth

Sports footwear sales rise strongly in 2017

Promotional campaigns and Western trends to attract consumers

COMPETITIVE LANDSCAPE

Footwear continues to be dominated by unbranded and counterfeit products

Shift towards branded products

Vietnam attracting both international and local companies

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Vietnam

HEADLINES

PROSPECTS

Increasing living standards boost hosiery value sales

Non-sheer hosiery posts strongest growth in 2017

Investment in promotional campaigns to attract consumers

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Shift towards higher quality branded products

adidas leads value growth in 2017

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Vietnam

HEADLINES

PROSPECTS

Strong growth within dresses impacts jeans sales

Ripped jeans remains fashionable in Vietnam

Super premium jeans maintains strong value growth

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Jeans still dominated by unbranded products and counterfeits

Shift towards higher quality products

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Vietnam

HEADLINES

PROSPECTS

Male consumers increasingly aware of importance of personal appearance

More men purchasing clothing alone and via internet

Premiumisation growing strongly

COMPETITIVE LANDSCAPE

Viet Tien Garment continues to lead sales

Menswear receiving more attention from local and international companies

New Western styles attracting consumers

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in Vietnam

HEADLINES

PROSPECTS

Fitness becomes lifestyle trend among young generation

Sportswear remains fashionable

Awareness of importance of sport rising among parents

COMPETITIVE LANDSCAPE

adidas Vietnam continues to lead sportswear sales

Tougher competition for both international and local companies

Domestic players offering higher quality products

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Vietnam

HEADLINES

PROSPECTS

Appearance of new international brands impacts shopping behaviour

Internet retailing boosting womenswear sales

Investment in promotions to encourage online retailing

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Innovative collections and internet retailing boosting sales

Competition increasing for both existing and new players

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Apparel and Footwear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Vietnam

HEADLINES

PROSPECTS

More people buying apparel accessories in modern channels

Ties and hats and caps lead value growth in 2017

Expanded distribution and internet retailing fuelling availability

COMPETITIVE LANDSCAPE

Apparel accessories dominated by unbranded products and counterfeits

Shift towards branded products

PVH Corp retains leading position

CATEGORY DATA

Childrenswear in Vietnam

HEADLINES

PROSPECTS

Childrenswear receives strong attention from local designers

Branded products gain sales share from counterfeit and unbranded goods

Rising incomes and internet penetration attracting consumers

COMPETITIVE LANDSCAPE

Nike maintains leading position in childrenswear

Marketing and promotional campaigns attracting consumers

Growing competition for both existing and new players

CATEGORY DATA

Footwear in Vietnam

HEADLINES

PROSPECTS

Women’s footwear sees strong growth

Sports footwear sales rise strongly in 2017

Promotional campaigns and Western trends to attract consumers

COMPETITIVE LANDSCAPE

Footwear continues to be dominated by unbranded and counterfeit products

Shift towards branded products

Vietnam attracting both international and local companies

CATEGORY DATA

Hosiery in Vietnam

HEADLINES

PROSPECTS

Increasing living standards boost hosiery value sales

Non-sheer hosiery posts strongest growth in 2017

Investment in promotional campaigns to attract consumers

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Shift towards higher quality branded products

adidas leads value growth in 2017

CATEGORY DATA

Jeans in Vietnam

HEADLINES

PROSPECTS

Strong growth within dresses impacts jeans sales

Ripped jeans remains fashionable in Vietnam

Super premium jeans maintains strong value growth

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Jeans still dominated by unbranded products and counterfeits