In 2021, many cities and provinces in Vietnam went into a lockdown, including Ho Chi Minh City and Hanoi, from May to September. During the lockdown, apparel and footwear specialist retailers and department stores were required to close.
Fast fashion is growing in popularity due to the improving economy and higher living standards. Combined with the strong penetration of Western culture, local consumers are increasingly aware of the importance of wearing branded apparel and are willing to spend money on premium brands to display their status.
The leading apparel and footwear brand in Vietnam is adidas, which continues to gain value share due to its extensive retail outlets and sound marketing and advertising strategies. With a widespread distribution network across the country, adidas has successfully established a very strong presence in sportswear.
Since the government imposed a lockdown in several provinces and cities in the country, including Ho Chi Minh City and Hanoi, a large number of apparel and sportswear stores were closed from May until September. Consumers stayed at home and purchased online, instead of shopping in malls or stores like before.
Vietnam is expected to become an attractive market for international companies to enter over the forecast period, thus bringing a large number of jobs and opportunities to improve both the economy and incomes in the future. Due to these reasons, apparel and footwear is expected to recover and grow healthily over the next five years.
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear research and analysis database.
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