Since the end of 2019, modern grocery retailers have been marked by difficult times, having to intermittently close and open outlets which has affected their growth performance. This scenario was linked to civil unrest in 2019, which resulted in serious damage to the infrastructure of channels such as hypermarkets in addition to the looting of products.
All players present in hypermarkets have developed multiple private label lines. Consumers want to spend less without having to compromise on quality and as inflation continued to grow at the end of the review period, so did private label sales, which are more aligned with consumers’ needs.
Players within hypermarkets continued to reinvent themselves to align with new consumer needs. According to Euromonitor International’s Lifestyle Survey (fielded January to February 2021), consumers in Latin America are worried about climate change, and are trying to have a positive impact on the environment through their everyday actions, while 55% use sustainable packaging to lead a more sustainable life.
Although 2020 caused socioeconomic instability, the government launched a number of initiatives to support the population throughout the pandemic. In three stages, Chileans were able to withdraw 10% of their retirement funds and find economic aid in their savings.
Due to extended quarantines, 2020 drove the digital transformation of hypermarkets, a trend which continued to influence consumers’ shopping habits in 2021. The various omnichannel solutions adopted by retailers resulted in consumers embracing digital purchases via hypermarkets through delivery apps, websites, mobile apps and click-and-collect options.
As omnichannel competition grows, players are struggling to retain customers, encouraging them to increase their efforts through loyalty programmes. Cencosud’s alliance with last mile player Cornershop has enabled its Jumbo banner to increase its audience as it eliminates the extra delivery fee that is applied to other players.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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