Competitive Landscape
Albert Heijn Xl and Jumbo Consolidate Control through Pricing and a Fresh Food Focus
Hypermarkets in the Netherlands is characterised by a high level of concentration, with Albert Heijn XL holding 81% value share in 2025 and Jumbo Supermarkten BV accounting for 15%. This marks a slight increase in concentration compared to 2024, where Albert Heijn XL’s share was 81% and Jumbo’s was 15%.
Jumbo’S Recovery and Albert Heijn Xl’S Pricing Drive New Opportunities for Innovation
Albert Heijn XL’s strategy of focusing on fresh food offerings and responding quickly to changes in input costs has enabled it to sustain its leading position in hypermarkets. The company’s ability to increase consumer prices in line with higher costs, without expanding its store base, demonstrates strong brand loyalty and a well-calibrated value proposition centred on quality and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Netherlands?
- Which are the leading retailers in Hypermarkets in Netherlands?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in the Netherlands - Category analysis
Key Data Insights
Hypermarkets Summary
Jumbo and Albert Heijn Boost Value with New Meal Solutions
Jumbo and Albert Heijn Reshape Food Shopping with Grocerant Strategy
Albert Heijn and Jumbo Shift Focus From Expansion to Optimisation
Jumbo and Albert Heijn Expand Non-Food Ranges to Capture New Spend
Albert Heijn Xl and Jumbo Consolidate Control through Pricing and a Fresh Food Focus
Jumbo’S Recovery and Albert Heijn Xl’S Pricing Drive New Opportunities for Innovation
Retail in the Netherlands - Industry Overview
2025 Development
Key Data Insights
Amazon Accelerates Investment to Reshape Consumer Expectations and Local Competition
Bol.Com and Supermarkets Anchor Value, While Discounters and E-Commerce Outpace Growth
Action Leverages Influencer Marketing to Boost Value and Social Reach
Discounters and Retail E-Commerce Are Surpassing the Mid-Market Sector as Technological Advancements Transform the Competitive Landscape
Amazon and European Legislation Drive Polarisation and Margin Pressure
Albert Heijn Expands Reach as Discounters Drive Change
Toychamp’S Acquisition and New Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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