Hypermarkets are increasingly trying to offer more services to their customers, such as deli counters that also offer ready-made meals. This enables consumers to combine their grocery shopping with purchasing a meal to eat in or, more likely, take away.
Albert Heijn, the country’s leading modern grocery retail chain, remains the dominant player in hypermarkets in value terms. However, Albert Heijn has been gradually losing share to rival player Jumbo Supermarkten, which only entered this channel in 2013.
An already tight labour market has been exacerbated by COVID-19 quarantine rules, meaning that many employees of hypermarkets were often unable to work and hypermarkets were not able to find additional staff quickly enough to fill in for the people in quarantine. This put some pressure on growth in the hypermarkets channel in 2021, as some products were not being restocked, resulting in some empty shelves in stores.
Demand for very large modern grocery outlets is relatively limited in the Netherlands, where the market is more focused on providing a greater number of smaller outlets to shoppers. Local town councils are also less likely to allow very large retail outlets to be built in what is a densely populated country.
In order to increase competition with leading player Albert Heijn, Jumbo is looking to strengthen its presence in larger cities, where Albert Heijn is currently dominant. To this end, Jumbo is planning to open a limited number of hypermarkets in key locations.
As part of its commitment to sustainability, Albert Heijn is planning to install charging stations for electric cars at its stores. Albert Heijn is working with Eneco to offer this service to its customers, with 120 fast chargers slated be installed in 2022, providing a total of 240 charging points for vehicles in its car parks.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hypermarkets are retail outlets with a selling space of over 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Hypermarkets also sell a range of non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites or as the anchor store in a shopping centre. Example brands include Carrefour, Tesco Extra, Géant, E Leclerc, Intermarché, Auchan. Excludes cash and carry, warehouse clubs and mass merchandisers. For the Hypermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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