The lockdown measures leading to home seclusion benefitted hypermarkets in 2020. During the initial lockdown hypermarkets experienced surging sales as consumers stockpiled grocery products to reduce the frequency of their shopping trips.
As hypermarkets, along with supermarkets, are one of the few channels that benefitted from the lockdown restrictions in 2020, some grocery brands have focused on giving back and helping micro and small and medium enterprises to survive the pandemic and the lockdown. For example, the second-ranked company, SM Retail, launched its Kasama ng SM campaign (You are with SM) to help businesses bounce back from the pandemic.
Puregold Price Club’s Puregold will remain the leading hypermarkets brand in 2021. The hypermarket continues to be Puregold Price Club’s primary format and the focus of its marketing and pricing strategy.
Hypermarkets is expected to record a growth in 2022 after its decline in 2021. It will return to pre-pandemic current value sales levels in 2023 and continue to grow (albeit at a decelerating rate) in the following years as the economy recovers and consumer shopping behaviour normalises.
More consumers have become accustomed to purchasing their groceries online during the pandemic, particularly during the lockdown periods. Thus, the Philippines is likely to see growing demand for online shopping thanks to the convenience the channel offers.
Due to consumers becoming used to the new services launched by hypermarkets under lockdown, these services will likely become normalised in the forecast period. For example, some hypermarkets launched personal shopper services, which consumer gravitated towards as they ensured a convenient way for consumers to complete their grocery shopping from the safety of their own homes.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are retail outlets with a selling space of over 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Hypermarkets also sell a range of non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites or as the anchor store in a shopping centre. Example brands include Carrefour, Tesco Extra, Géant, E Leclerc, Intermarché, Auchan. Excludes cash and carry, warehouse clubs and mass merchandisers. For the Hypermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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