Following the success of SM Retail and Puregold in enhancing their digital presence, e-commerce is anticipated to contribute more growth for hypermarket operators over the forecast period. Despite bricks-and-mortar outlets being expected to continue generating the bulk of sales, hypermarket operators will still be able to generate additional growth through e-commerce, which will give them the ability to reach more consumers.
In spite the positive outlook for hypermarkets, the larger store format of hypermarkets could act as a disadvantage to this channel’s players as consumers with increasingly hectic lifestyles will want to have quick and easy shopping experiences. To limit the cannibalisation of hypermarket sales, incumbent players may seek cross-brand promotions with non-food items, such as blenders, stoves or televisions, that could help boost in-store foot traffic.
Sari-sari stores, or small local grocers, have a positive outlook over the forecast period, and this presents an opportunity for hypermarkets to forge stronger ties with such outlets, as owners of such stores form a major customer group for hypermarkets, where they purchase products in bulk and then sell them individually from their own stores. Puregold’s utilisation of the Aling Luring app to make it more efficient for shoppers not only accentuates the convenience factor of digitalisation, but can also improve partnerships with neighbourhood stores.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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