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Country Report

Hypermarkets in

Hypermarkets in Spain

43 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The transformation of hypermarkets towards a new model

Since the opening of the first hypermarket in the country in 1973, both consumer habits and the macroeconomic environment have changed substantially. At the beginning, most hypermarkets were set up in shopping centres on the outskirts of cities, so buying there was a complete experience, involving travelling by car with the whole family.

Novelties to reanimate hypermarkets

Rather than new hypermarket openings, which do not seem to be a priority for most operators, companies are focusing on the renovation of their establishments to attract consumers’ attention once again. The reduction of the sales area (mainly the area destined to non-food), will lead to the introduction of spaces that improve the customer’s shopping experience, with areas for learning and leisure.

Manufacturers’ brands will set the pace

After several years of steady private label growth, its share of spending declined in 2016 in all channels except discounters. Within hypermarkets, private label saw a decline in its performance.

COMPETITIVE LANDSCAPE

Innovative products play an important role

In an environment of greater competitive pressure and fewer buyers, the main challenge is to grow and gain share. Therefore, the main retailers try to surprise their customers.

Added-value services as a key strategy between competitors

In order to satisfy customer needs beyond those purely related to purchasing, some chains have opted to offer additional services in their stores, such as areas for recharging electric cars or mobile devices. Amongst the first were Hipercor (El Corte Inglés), Eroski, Carrefour and E Leclerc, which have reserved areas with charging points for electric vehicles in the parking lots of their hypermarkets.

Changes in consumer habits have particularly affected hypermarkets

Supermarkets was the main beneficiary of changes in consumer habits, since their smaller dimensions allow quick adaptation to the environment, creating new proximity outlets in which consumers can make daily purchases according to their needs. In addition, discounters such as Lidl Supermercados and Aldi Supermercados recently improved their performances, due to adaptation to new consumer habits, through the modernisation of outlets and the incorporation of new assortments according to consumers’ new demands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hypermarkets industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hypermarkets in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hypermarkets in Spain?
Are hypermarkets taking over grocery retailing in Spain?
Are consumers increasingly choosing hypermarkets for their convenient, one-stop-shop offering?
How are hypermarket operators affecting sales of non-grocery products in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Hypermarkets in Spain - Category analysis

HEADLINES

PROSPECTS

The transformation of hypermarkets towards a new model

Novelties to reanimate hypermarkets

Manufacturers’ brands will set the pace

COMPETITIVE LANDSCAPE

Innovative products play an important role

Added-value services as a key strategy between competitors

Changes in consumer habits have particularly affected hypermarkets

CHANNEL DATA

Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 4 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Spain - Industry Overview

EXECUTIVE SUMMARY

The more positive economic outlook boosts growth

Internet retailing is boosted by multi-channel strategies

Discounters and home improvement and gardening stores see the best performances in store-based retailing

The competitive environment is fragmented in non-store retailing and non-grocery store-based retailing

Internet retailing is expected to see the fastest growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas
January sales
Summer sales

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 12 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 14 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 20 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 22 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 32 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 34 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 36 Retailing GBO Company Shares: % Value 2013-2017
Table 37 Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 39 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 44 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 51 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 52 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Hypermarkets in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The transformation of hypermarkets towards a new model

Novelties to reanimate hypermarkets

Manufacturers’ brands will set the pace

COMPETITIVE LANDSCAPE

Innovative products play an important role

Added-value services as a key strategy between competitors

Changes in consumer habits have particularly affected hypermarkets

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Hypermarkets in Spain - Category analysis

HEADLINES

PROSPECTS

The transformation of hypermarkets towards a new model

Novelties to reanimate hypermarkets

Manufacturers’ brands will set the pace

COMPETITIVE LANDSCAPE

Innovative products play an important role

Added-value services as a key strategy between competitors

Changes in consumer habits have particularly affected hypermarkets

CHANNEL DATA

Retailing in Spain - Industry Overview

EXECUTIVE SUMMARY

The more positive economic outlook boosts growth

Internet retailing is boosted by multi-channel strategies

Discounters and home improvement and gardening stores see the best performances in store-based retailing

The competitive environment is fragmented in non-store retailing and non-grocery store-based retailing

Internet retailing is expected to see the fastest growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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Want to find out more about this report?

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