The hypermarkets channel is set to see continued growth over the forecast period, though its rate of growth is set to slow considerably. Room for the future organic value growth of the leading players within the channel is limited since modern grocery retailing is already quite consolidated and the share is being divided amongst a dozen hypermarket, supermarket and discounter operators nationwide.
Despite the competitive pressure from discounters, the hypermarkets channel is expected to see the strongest growth in outlet numbers in modern grocery retailing over the forecast period. As leading hypermarkets chains expand into less dense urban areas, the growth of hypermarket outlets over the forecast period is set to outperform the review period.
Hypermarkets operators will increasingly turn to e-commerce in an effort to further differentiate their offering from that of discounters. Home delivery is also likely to become more commonplace, with apps like Glovo likely to continue to play a role in this.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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