Competitive Landscape
Sklavenitis Expands Investment to Secure Lead as Ab Loses Share
The competitive landscape within hypermarkets in Greece is highly concentrated, with only two companies being present in 2025. Greek Supermarkets Sklavenitis SA held an 86% value share in hypermarkets in 2025, while the next largest competitor, Alfa-Beta Vassilopoulos, accounting for the remaining 14% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Greece?
- Which are the leading retailers in Hypermarkets in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Greece - Category analysis
Key Data Insights
Hypermarkets Summary
Sklavenitis Accelerates Investment to Capture Value-Driven Shoppers
Ab Creates Dedicated Private Label Zones
Retailers Add Leisure Facilities and Services to Drive Sales
Sklavenitis Expands Investment to Secure Lead as Ab Loses Share
Retail in Greece - Industry Overview
2025 Developments
Key Data Insights
Retailers Drive Growth through Private Label Investment
Ab Vassilopoulos Leverages Constant Promotions to Capture Value-Driven Shoppers
Discounters Attract Price-Driven Shoppers with Frequent Promotions
Retail E-Commerce Accelerates as Omnichannel Expectations Rise
Hypermarkets and Variety Stores Expand by Meeting Demand for Convenience
Sklavenitis Strengthens Lead as Mergers Reshape Competition
Vending and Urban Formats Drive Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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