Competitive Landscape
Kaufland Expands Footprint as Carrefour Pivots to Small Formats
Hypermarkets in Romania was highly concentrated in 2025, with Kaufland and Carrefour together holding over 83% of value share. Kaufland leads with a 46% share, maintaining its position through the largest network of stores, continued new openings, and a strong emphasis on local sourcing and private label, particularly its K-Vreau din România range which features locally produced food following traditional recipes.
Schwarz Group Acquisition of La Cocos Signals Further Shake-Up
A significant development anticipated for 2026 is Schwarz Group’s confirmed intention to acquire a majority stake in La Cocos, pending approval by the competition council. The deal involves taking over shares held by investment funds and the European Bank for Reconstruction and Development, with a commitment to preserving the La Cocos brand identity, store format, pricing, and team.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Romania?
- Which are the leading retailers in Hypermarkets in Romania?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Romania - Category analysis
Key Data Insights
Hypermarkets Summary
Carrefour Extends E-Commerce Reach through Delivery Partnerships
Kaufland and Carrefour Adapt Formats to Meet Evolving Shopper Habits
Auchan and Kaufland Invest in Local Sourcing to Retain Loyalty
Consolidation and Smaller Footprints Reshape Future Store Formats
Kaufland Expands Footprint as Carrefour Pivots to Small Formats
Schwarz Group Acquisition of La Cocos Signals Further Shake-Up
Retail in Romania - Industry Overview
2025 Developments
Key Data Insights
Robust Growth Despite Economic Headwinds
A Phase of Hyper-Concentration
Temu and Shein Intensify Competition as Trendyol Empowers Romanian Smes with Fast Fulfilment
Discounters Accelerates Value-Driven Growth as Price Caution Persists
Retailers Adopt Artificial Intelligence and Automation to Cut Costs
Lidl and Kaufland Expand Networks and Drive Concentration through Pricing and Digitalisation
Mergers and New Digital Launches Reshape Competition and Opportunity
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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