Hypermarkets managed to continue to attract customers and sales as the COVID-19 pandemic continued and as related concerns about social distancing continued in 2021. They have the largest sales areas, early opening times and the longest opening hours (most outlets open at 06.
Smart planning of retail space and allocating the right share of space for grocery and non-grocery products in hypermarkets is a constant challenge. Most hypermarkets keep the focus on groceries and constantly rotate the non-grocery assortment according to seasonal demand, with around three quarters of value sales accounted for by groceries.
Modern grocery retailers, and particularly hypermarkets and discounters owned by international operators, are often accused by the media and some politicians of keeping the proportion of domestically sourced food products low. However, the share of products on shelves from Hungarian manufacturers keeps growing, and is expected to increase further as hypermarkets team up with more local suppliers.
The number of hypermarkets is expected to continue to see a slow rise in the forecast period, which will also drive continued solid but slowing current value growth. Hypermarkets located in shopping centres, strip malls or other retail complexes are likely to be in a better position compared with stand-alone outlets, particularly during the regular weekend or pre-holiday shopping periods, when people have more time for buying other items, such as consumer electronics and apparel.
There are only three players in hypermarkets in Hungary – Tesco, Auchan and Spar. Whilst Tesco gradually lost share to the other two players over the review period, it nevertheless accounted for nearly half of value sales in the channel and is likely to maintain a clear lead over its competitors.
There are certain online shoppers who prefer buying groceries online, but want to collect their order. Hypermarkets are often along customers’ daily drive when commuting, therefore they are handy for picking up groceries, and hypermarkets are therefore increasing the number of locations where a click-and-collect service operates.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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