Executive Summary

Jan 2019
PROSPECTS
Hypermarkets enhance in-store experience but more needs to be done

With experiential retailing becoming more sought after in Singapore, hypermarkets need to adapt to changing consumer demands by revamping their store layouts and introducing more exciting ways to shop in order to go beyond transactional functions. Singapore’s largest supermarket chain, NTUC FairPrice, delivers just that through its recently revamped hypermarket FairPrice Xtra.

Hypermarket value growth starts to decline due to heightened competition

Starting from 2018, hypermarkets in Singapore are expected to see declining value growth, although the rate will remain positive. With the high penetration of supermarkets in Singapore and their one-stop nature, this not only eliminates the need for consumers to go to convenience stores and pay high premiums for a limited range of products, but also dilutes the necessity of going to hypermarkets as supermarkets now provide everything.

Focus on consumer experience required to boost demand

Moreover, the only situations where hypermarket sales would see increasing growth is if there is either additional consumption by the same consumers in Singapore, or a massive influx of residents, neither of which is likely to due to weak consumer sentiment arising from the recent soft economy and low birth rate in Singapore respectively. In order to prevent declining growth, retailers in Singapore would need to amplify in-store experience to keep consumers coming back.

COMPETITIVE LANDSCAPE
Big Box closure negligibly impacts sales growth but beneficial for long run

After having struggled for a while now, consumer electronics retailer TT International announced the closure of its subsidiary Big Box in Singapore in 2018. Although this may have made a very slight contribution to the overall decline in the growth rate of hypermarket sales in Singapore, the impact is expected to be limited since Big Box has struggled to attract consumers.

Dairy Farm International performance could improve with store rationalisation

Although Dairy Farm International remains a leading hypermarket player in Singapore, both in terms of value sales and number of outlets, 2018 was a difficult year. The company saw a drop in sales share due to the spill over effect continuing from 2017 related to weak same-store sales arising from stiffer competition from online retailers, as well as other offline rivals like hypermarket FairPrice Xtra.

Various opportunities to boost sales

Some initiatives in the pipeline that could boost Dairy Farm’s Giant hypermarket sales include an improvement in product range, revision of pricing strategy, addressing of operational efficiencies and better store rationalisation. The launch of more private label products and opening of new distribution centres will also aid Giant’s good sales performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hypermarkets industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hypermarkets in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hypermarkets in Singapore?
  • Are hypermarkets taking over grocery retailing in Singapore?
  • Are consumers increasingly choosing hypermarkets for their convenient, one-stop-shop offering?
  • How are hypermarket operators affecting sales of non-grocery products in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Hypermarkets in Singapore - Category analysis

HEADLINES

PROSPECTS

Hypermarkets enhance in-store experience but more needs to be done
Hypermarket value growth starts to decline due to heightened competition
Focus on consumer experience required to boost demand

COMPETITIVE LANDSCAPE

Big Box closure negligibly impacts sales growth but beneficial for long run
Dairy Farm International performance could improve with store rationalisation
Various opportunities to boost sales

CHANNEL DATA

Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 4 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Singapore - Industry Overview

EXECUTIVE SUMMARY

Retail headwinds in 2018 but consumer demand constantly changing
Value-added services and experiential elements keep physical stores alive
Time-poor Singaporeans valuing convenience more than ever
Singaporeans becoming increasingly ardent cross-border online shoppers
Mobile commerce comes to dominate retailing landscape in Singapore

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Great Singapore Sale
Christmas and New Year
Black Friday
Single’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources