Hypermarkets and supermarkets are likely to remain the leading grocery retail channels in the forecast period, with current value growth expected for both channels, although they will be overtaken by e-commerce in overall retail Finland. The long-term development in grocery retail is towards supermarket-sized outlets (including discounters) and hypermarket-sized outlets, and there are no indications that this will drastically change.
Foods and drinks e-commerce, as well as other e-commerce from hypermarkets, such as tissue and hygiene e-commerce, saw very dynamic growth during the first two years of the pandemic, albeit from an underdeveloped base. Many consumers wanted to avoid crowded outlets, and favoured picking up products from a store or having them delivered to their home.
Players in hypermarkets are focusing much more on technological innovation, with self-service checkouts being one of the main developments, and becoming more popular amongst customers. S Group has also introduced self-scanners in certain Prisma hypermarkets.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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