Over the forecast period, hypermarkets in Italy is expected, on the one hand, to see a further reduction in the number of outlets in the country as well as smaller selling space as a way to optimise networks, while on the other hand, increase retail value sales (at constant 2022 prices). Many local consumers are expected to visit these stores due to the large selection of products on offer (including many non-food products at competitive prices), attractive promotions and offers.
Operators of hypermarkets are also likely to increasingly focus on provenance to attract consumers by increasing their offer of “Made in Italy” lines with the support of local suppliers as they expand their private label portfolios. Adopting more sustainable and social actions that help the community as a whole will also likely be at the top of the agenda.
Over the forecast period, hypermarket operators are expected to further invest in the key themes of health and sustainability. For example, they are expected to reduce plastic and food waste, due to collaborations with various companies and local communities.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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