While hypermarkets is projected to post growth in current value sales throughout the forecast period, trade in the channel will continue to be subdued by the increasing tendency of Poles to make smaller but more frequent purchases from other types of grocery retailers that are closer to their homes. Discounters and convenience stores in particular look set to make further gains at the expense of hypermarkets operators, though they will also face more intense competition from supermarkets, especially those located in retail parks.
With trading conditions set to remain quite challenging on the whole, over the forecast period hypermarkets operators will continue to explore new strategies to optimise sales, increase footfall and ease cost pressures. Carrefour is expected to be among the most active players in this respect.
Highly competitive pricing strategies and extensive private label portfolios are among the biggest advantages hypermarkets operators have in their efforts to resist the growing threat from supermarkets, discounters and convenience stores in Poland. Chains will work to more effectively leverage these strengths during the early years of the forecast period as high inflation continues to put pressure on household budgets.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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