Hypermarkets in Denmark

2020 IMPACT

Hypermarkets sees surge in demand in 2020 as consumers stay home to avoid COVID-19 infection

Hypermarkets saw solid growth in 2020 as they benefitted from Danish consumers spending more time at home and eating out less during the COVID-19 crisis as the country attempted to curb the spread of the virus. As consumers tried to minimise the number of shopping trips they made in 2020 (to limit exposure to COVID-19) hypermarkets also benefited from their large range of products which allowed consumers to do all of their grocery shopping, purchase over the counter medications, and even purchase apparel and footwear and household items in a single shopping trip, rather than having to visit multiple stores.

E-commerce expands as consumers opt for contact-free shopping methods during the health crisis

In 2020, hypermarkets also saw a considerable rise in consumer interest in e-commerce and click and collect services. In order to avoid contact with other customers or even hypermarket staff, more consumers than ever opted to try e-commerce and click and collect services during the COVID-19 crisis in 2020.

Hypermarkets put new safety measures in place to protect staff and customers

During the COVID-19 crisis, Danish hypermarkets were quick to implement new safety measures responding directly to the threat of COVID-19 in crowded and high traffic spaces. Players were also sure to promote these safety measures to ensure that consumers new how to act in their stores (maintaining social distancing, for example) to ensure that staff and customers alike enjoyed a safe shopping experience.

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