The number of convenience stores is expected to continue increasing at a fast pace over the forecast period and this is likely to intensify the competition with hypermarkets as sales become fragmented and more consumers turn to the convenience of smaller stores close to home. While convenience stores are not a direct competitor to hypermarkets traditionally due to their limited product offering and higher product pricing, as household sizes get smaller over the years this is providing opportunities for convenience stores to expand.
Despite the competition, sales through hypermarkets are expected to be largely resilient with these stores still holding strong appeal for some consumers, but especially for larger families and those looking to buy in bulk. Hypermarkets are able to offer a one-stop location for a monthly or weekly shopping trip, while convenience stores mainly cater to those looking for a ready-to-eat meal, snacks, or to top up their supplies in between a trip to a supermarket or hypermarket.
Large format stores including hypermarkets are increasingly focusing on improving the environmental, social and governance aspects of retail. For example, some players are turning to installing solar panels as a renewable form of powering their operations.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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