Competitive Landscape
Kaufland Expands Its Store Network to Cement Its Dominance
The competitive landscape within the hypermarkets channel in Germany is highly concentrated, with Kaufland Warenhandel GmbH and Co KG holding a dominant value share of 54% in 2025, a significant increase from the 43% share it held in 2020. This sharp increase in Kaufland's share demonstrates that the market has become more concentrated, with the leader extending its advantage at the expense of other players.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Germany?
- Which are the leading retailers in Hypermarkets in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Germany - Category analysis
Key Data Insights
Kaufland Leverages Premium Private Label to Regain Shopper Loyalty
Kaufland Leverages Premium Private Label to Regain Shopper Loyalty
Rewe Builds Urban Presence with Smaller Format Stores to Offset Stagnation
Kaufland and Rewe Accelerate Omnichannel and Parcel Collection Integration
Regional Sourcing Key to Retaining Customer Loyalty
Kaufland Expands Its Store Network to Cement Its Dominance
Retail in Germany - Industry Overview
Consumers Look for Value Due to Germany's Stagnant Economy
Key Data Insights
Consumers Look for Value Due to Germany's Stagnant Economy
Discounters Shape Price Expectations as Supermarkets Adapt
Rewe Leverages Discount Pricing to Defend Share against Discounters
Discounters and Retail E-Commerce Set New Standards for Value and Convenience
Digital Innovation Will Be Key to Capturing Price-Focused Shoppers
Edeka Strengthens Its Lead Thanks to Expansion
Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer Sales
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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