Competitive Landscape
Tesco Leverages Value Strategies to Sustain Its Share Leadership
Hypermarkets in the UK remain highly concentrated, with four retailers—Tesco, Asda, Sainsbury’s, and Morrisons—accounting for the entire channel’s value share in 2025. Tesco leads with a 41% share, followed by Asda at 25%, Sainsbury’s at 21%, and Morrisons at 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in United Kingdom?
- Which are the leading retailers in Hypermarkets in United Kingdom?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in the United Kingdom - Category analysis
Key Data Insights
Hypermarkets Summary
Morrisons Expands Price Match as Discounter Gains Squeeze Margins
Morrisons and Asda Refocus Large Stores as Online Erodes Footfall
Aldi and Lidl Accelerate Share Gains as Shoppers Shift Spend
Tesco and Sainsbury’S Invest in Loyalty and Premium Experience to Slow Declines
Tesco Leverages Value Strategies to Sustain Its Share Leadership
Retail in the United Kingdom - Industry Overview
2025 Developments
Key Data Insights
Tesco Repositions Pricing to Counter Discounter Gains
Retail E-Commerce Sets a New Standard for Everyday Shopping
Tiktok Shop Drives Discovery-Commerce and Resets Retail Strategies
Amazon and Tiktok Shop Drive a Rapid Shift to Value and Convenience
Experiential Stores and Ai-Powered Journeys Reshape Shopping Missions
Amazon’S Rapid Ascent and Lidl’S Expansion Reshape Competitive Balance
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
International Women’s Day
Easter
Back-to-school
Black Friday
Christmas
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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