Precios Cuidados, a voluntary agreement between the government and leading companies that establishes reference prices for the most representative products of the mass consumption basket, will continue to play an important role in the hypermarkets channel over the forecast period. However, this programme is only favouring leading retailer chains, such as Jumbo, Coto and Hiper Changomas, because companies are not really interested in the production of Precios Cuidados products due to the low level of profitability they offer.
Over the forecast period, companies in the hypermarkets channel will continue to invest in improving the shopping experience in order to differentiate their offer and attract consumers. In 2022, Cencosud launched a new function on its Disco and Jumbo app.
Hypermarkets players will continue to invest in the development of non-food products in an effort to boost profitability and take advantage of their investment in the online channel. At the end of 2021, Coto began marketing apparel and footwear products through its online platform.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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