Over the forecast period, it is expected that hypermarkets’ retail value (constant 2022 prices) sales will grow as the country continues to emerge out of the COVID-19 pandemic. This is predicted to bring increased numbers of inbound tourists and improving consumer purchasing power, in addition to a full or fuller return to the office and school, etc.
Social distancing is likely to remain a factor in the early forecast period, while concerns about exposure to the COVID-19 virus continue to deter some consumers from visiting physical stores, especially those located a significant distance from their homes. While some consumers who started to purchase products from hypermarkets online during the COVID-19 crisis are expected to return to brick-and-mortar outlets, many are set to maintain their commitment to e-commerce as they have come to appreciate the convenience of 24/7 (24-hour-a-day, 7-days-a-week) ordering and home delivery, as well as the reduced risk of viral transmission through social contact provided by the channel.
Hypermarkets were already struggling in the face of increasing competition from rival formats prior to the outbreak of COVID-19. Operators are seeking to address this issue by expanding the offer within their stores to win back consumers.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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