Competitive Landscape
Migros Sustains Dominance as Format Restricts New Entrants
Hypermarkets in Switzerland is a highly concentrated category, with Migros and Coop the only operators active in this channel. Over the period from 2020 to 2025, the level of concentration has increased modestly, with Migros’ share rising from 73% in 2020 to 76% in 2025, with a corresponding decline in Coop’s share from 27% to 24% over the same period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Switzerland?
- Which are the leading retailers in Hypermarkets in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Switzerland - Category analysis
Key Data Insights
Hypermarkets Summary
Migros and Coop Refocus Efforts as Shoppers Prioritise Discounts and Value
Coop Elevates In-Store Experience with Modernised Layouts and Digital Navigation
Migros and Coop Prioritise Smaller Formats as Outlet Growth Stalls
Discounters and E-Commerce Capture Demand as Consumer Habits Persist
Migros Sustains Dominance as Format Restricts New Entrants
Retail in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Weak Consumer Sentiment Limits Growth Opportunities in 2025
Focus Shifts to Digital Sales and Services
Migros and Coop Tailor Hybrid Experiences to Match Shifting Consumer Priorities
Retail’S Coming Generation Split: Tech Titans Vs. Wellness Warriors
Migros and Coop Defend Lead as Discounters and E-Commerce Gain Ground
Digitec Galaxus Ups the Stakes in Swiss Retail
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!