Although the summer heatwave stimulated the consumption of seasonal products and gave a little help to sales of groceries in 2022, this did not prevent the impact of rising inflation on the purchasing behaviour of French consumers, in particular in terms of a growing focus on promotions and private label, particularly economy lines. Moving forward, this could have an ambivalent effect on sales of hypermarkets – positive, as most are further focusing on private label – but negative, as the most competitive retailers are not hypermarkets, but hard discounters, and mainly variety stores.
Once again, hypermarkets is expected to be marked by the dichotomy between franchise-type chains such as Centres E Leclerc, Intermarché and Hyper U, and the so-called succursalistes with centralised management, such as Carrefour and Auchan. The former have an offering better-adapted to suit local demand, with the owner of each Centres E Leclerc or Intermarché outlet, for instance, acting as franchisee.
Even though French consumers seemed to have returned to shopping centres in 2022, these could bear the brunt of the recovery of online retail sales in the short term, mainly the giant marketplaces. Local consumers now have the largest shopping centres in the world in their pocket, thanks to Amazon and Alibaba, that are open 24/7, unlike French shopping centres.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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