Hypermarkets continued to record moderate current value growth in Morocco in 2018. With the increasing urban population and the hectic and changing lifestyles of working adults, the purchasing behaviour of households has changed accordingly.
Online grocery retailers are gaining a stronger presence in the Moroccan market. The number of online grocery retailers is growing as households are becoming more confident ordering via the internet.
The expansion of shopping centres in Morocco is another factor behind the growth of the leading hypermarkets, namely Carrefour and Marjane. Shopping centres are seeing moderate growth, mainly in major cities such as Tangier, Marrakesh, Casablanca and Rabat.
Marjane Holding remained the leading hypermarket in Morocco in value terms in 2018, thanks to its popularity and long presence in the country. In 2018, the group revised its store design to make it more appealing to customers.
Carrefour ranked second in hypermarkets in value terms in 2018. Its outlet numbers keep increasing, along with its sales.
Aswak Assalam is another leading hypermarket in Morocco. To keep up with competition, it launched a deferred payment card entitled L’Carnet.
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Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.