Having performed strongly in 2020, the retail constant value sales (2021 prices) of hypermarkets declined for the first time in three years during 2021. The panic-buying that occurred during 2020 was not repeated in 2021.
With local consumers steadily growing more comfortable shopping online, hypermarkets continue to develop their online shopping websites and apps, as they shift towards more of an omnichannel model.
Panda Retail’s Hyper Panda format retained its leadership position in hypermarkets during 2021. Owned by Savola Group, the brand enjoys mass appeal and offers a range of Western products at reasonable prices.
Hypermarket constant value sales will begin to expand again in 2022 but will exhibit no more than modest growth during the forecast period as a whole. This expansion will mainly be driven by an increase in the number of outlets, with all of the leading players planning to expand their store networks.
The growing popularity of e-commerce will increasingly weigh on the retail value sales of hypermarkets during the forecast period. Local consumers will become ever-more comfortable shopping for both grocery and non-grocery items online due to the convenience, competitive pricing and wide product offer of this channel.
Around 80% of the food consumed in Saudi Arabia is imported, and the government is seeking to reduce this figure. This would both stimulate and diversify the local economy, in addition to reducing the Kingdom’s dependence on international supply chains – an issue that was highlighted during the pandemic.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are retail outlets with a selling space of over 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Hypermarkets also sell a range of non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites or as the anchor store in a shopping centre. Example brands include Carrefour, Tesco Extra, Géant, E Leclerc, Intermarché, Auchan. Excludes cash and carry, warehouse clubs and mass merchandisers. For the Hypermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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