Executive Summary

Jan 2019
PROSPECTS
Hypermarkets expand their offering of healthy alternatives

The consumer trend of opting for healthy foods continues to grow in the United Arab Emirates, as more people, especially millennials, look for alternatives such as organic, vegan and gluten-free offerings. Traditionally, such choices were exclusively the realm of premium offerings, but hypermarkets are continuing to address demand by offering more budget-friendly healthy foods.

Leaner supply chains

Many hypermarkets were able to keep prices low by renegotiating with their supply chains to help offset the recent implementation of VAT. For example, Carrefour from Majid Al Futtaim Hypermarkets was able to avoid price increases on about 40% of its stock by renegotiating with its suppliers.

Hypermarkets remains the largest channel in grocery retailers, driven by promotions

The number of promotions in 2018 was record-breaking, and was a stimulus for growth. For instance, Union Co-operative Society revealed that it had allocated USD31 million to launch over 40 promotional campaigns in 2018.

COMPETITIVE LANDSCAPE
Carrefour unveils the largest warehouse in the region

Following Majid Al Futtaim’s strategic acquisition in 2017, acquiring the rights for Géant hypermarkets and supermarkets in the region, it acquired the largest distribution warehouse in Dubai’s Jebel Ali. At 1.

Metro card can be used to buy groceries

In December 2018, it was announced that both Carrefour and Lulu Group International were accepting Nol Cards (a card topped up for use on public transportation) as a form of payment in their outlets. The Nol card can be used in all Lulu stores across Dubai and Sharjah, whilst Carrefour only accepts the card in its Dubai-based shops.

A seamless shopping experience

Majid Al Futtaim’s Carrefour retail brand introduced its Scan & Go system, whereby customers scan their MyClub loyalty barcode and pick up a personalised scanner. The device is docked in the shopping trolley, and the user scans and bags any items they want to buy.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hypermarkets industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hypermarkets in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hypermarkets in United Arab Emirates?
  • Are hypermarkets taking over grocery retailing in United Arab Emirates?
  • Are consumers increasingly choosing hypermarkets for their convenient, one-stop-shop offering?
  • How are hypermarket operators affecting sales of non-grocery products in United Arab Emirates?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Hypermarkets in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hypermarkets expand their offering of healthy alternatives
Leaner supply chains
Hypermarkets remains the largest channel in grocery retailers, driven by promotions

COMPETITIVE LANDSCAPE

Carrefour unveils the largest warehouse in the region
Metro card can be used to buy groceries
A seamless shopping experience

CHANNEL DATA

Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 4 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The “new normal”
VAT reveals its impact on the market
Mega sales mania
Flagship shopping centres are unlikely to fail, but e-commerce takes off
From conspicuous to conscious consumerism

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Dubai Shopping Festival
Dubai Summer Surprise
Back to School
Super Sales
White Friday
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources