Competitive Landscape
Lulu Strengthens Its Lead with Aggressive Expansion and Pricing Strategy
Hypermarkets in the United Arab Emirates is highly concentrated, with a small number of players dominating the landscape. In 2025, the top two companies, Emke Group (LuLu Hypermarket) and Majid Al Futtaim Hypermarkets LLC (Carrefour Hypermarkets), together accounted for over 65% of value share, with Emke Group holding 37% and Majid Al Futtaim Hypermarkets LLC at 28%.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in United Arab Emirates?
- Which are the leading retailers in Hypermarkets in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in the United Arab Emirates - Category analysis
Key Data Insights
Hypermarkets Summary
Lulu Expands Store Footprint and Dining Options to Attract Affluent Expats
Lulu Introduces Expanded Ready-To-Eat Meals to Enhance Shopper Experience
Carrefour Deploys Ai-Driven Personalisation to Boost In-Store Engagement
Lulu Introduces Exclusive In-Store Ranges to Drive Footfall and Urgency
Carrefour Enhances Shopper Loyalty with Fresh Food and Dining Integration
Lulu Strengthens Its Lead with Aggressive Expansion and Pricing Strategy
Retail in the United Arab Emirates - Industry Overview
2025 Developments
Key Data Insights
Viva Expands into Affluent Areas as Price Sensitivity Grows
Retail E-Commerce and Apparel and Footwear Specialists Lead Value Creation
Discounters Attract Budget-Focused Consumers with Private Label Ranges
Majid Al Futtaim and Mastercard Accelerate Adoption of Agentic Ai in Payments
Viva Expands Discount Retail Format as Price Sensitivity Fuels Private Label Innovation
Luxury Brands Enhance Experiential Retail to Attract Affluent Consumers
Lulu Hypermarket Overtakes Carrefour as Digital and Value Reshape Leadership
Informal Retail
Opening Hours for Physical Retail
Seasonality
Dubai Shopping Festival (“DSF”)
Dubai Summer Surprises (“DSS”)
Back to School
Super Sales
White Friday
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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