If inflation comes under control and the economy stabilises, then hypermarkets will register healthy growth. The key consumer demographics are middle-income consumers who enjoy the comfort, convenience, and one-stop shopping offered by hypermarkets and once consumer purchasing power recovers, these consumers will up their spending in hypermarkets again.
The continued growth of a young, urban population will boost hypermarket’s performance over the forecast period, particularly also as the young population is less tolerant of the chaos of shopping in open markets and other traditional grocery retailing channels. Also, with hypermarkets often located in shopping malls that also have entertainment centres, this is also a draw for younger consumers.
Shoprite’s new owners, Ketron Investment, which is in turn owned by Persianas Investment, is looking to expand the chain. Persianas is an experienced player in the retailing industry, particularly in the area of mall and outlet development, being the operator of major malls such as the Palms Mall.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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