Hypermarkets is expected to record positive growth over the forecast period, thanks to the popularity of the channel with Vietnamese consumers and notably also due to the expansion of E-Mart following its acquisition by THACO Group. Indeed, THACO is expected to open ten more outlets across the country by 2025.
Players in hypermarkets will continue to adopt omnichannel strategies over the forecast period, particularly as this trend is seen strongly from Central Retail Corp. The company continues to push its omnichannel offer, with the integration of shopping mall, hypermarkets, and retail e-commerce, with the support of its own application on smartphone, popular Zalo messenger, or Baemin, Shopee and Grab delivery applications, alongside marketplace platforms such as Tiki, Lazada and Shopee.
As noted in trends, hypermarkets does face competition from supermarkets and this is expected to continue over the forecast period, with competition ramping up even further – especially as hypermarkets face strong pressure from high rental costs, while maintaining their low prices to remain attractive to consumers. As a result, hypermarkets are expected to focus more on increasing their number of outlets in other cities, such as Danang, Can Tho, or Haiphong, where the presence of supermarkets is less crowded than seen in Ho Chi Minh and Hanoi, for example.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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