Hypermarkets continue to struggle in Mexico amid increasingly fierce competition, particularly from discounters. Even prior to the onset of the pandemic, the retail constant value sales (2021 prices) of hypermarkets had been in decline, with discounters expanding their store networks at a faster pace and hypermarkets struggling to compete with them on price.
Like many other channels in retailing, hypermarkets raced to expand their e-commerce capabilities in response to COVID-19. While many hypermarkets had e-commerce and click-and-collect options pre-pandemic, demand for these services soared at the start of lockdown as Mexicans stayed at home and generally feared contracting COVID-19.
Wal-Mart de México SAB de CV’s hypermarket format Walmart Supercenter remained the largest player in the hypermarket space in 2021, accounting for just over a one third of retail value sales. Organización Soriana SAB de CV’s Soriana Hiper and Grupo Comercial Chedraui SAB de CV’s Chedraui ranked second and third, respectively.
The retail current value sales of hypermarkets will begin to expand again during 2022 but growth will remain relatively modest throughout the forecast period, amid a dearth of new store openings. Due to the size of their stores, it is difficult for hypermarket chains to open new locations in most regions of the country where they currently do not have presence.
Hypermarket chains will continue to make significant investments in e-commerce during the forecast period in order to increase their capacity and overcome the logistical bottlenecks that were exposed in 2020. Minimising delivery costs will be a key focus, but click-and-collect will remain important.
In an effort to differentiate themselves from discounters, which tend to have quite a narrow product offer, some hypermarket chains are seeking to expand the number of local products that they stock. To this end, some of them are forming closer relationships with local manufacturers, rather offering the same products in every location nationwide.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hypermarkets are retail outlets with a selling space of over 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Hypermarkets also sell a range of non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites or as the anchor store in a shopping centre. Example brands include Carrefour, Tesco Extra, Géant, E Leclerc, Intermarché, Auchan. Excludes cash and carry, warehouse clubs and mass merchandisers. For the Hypermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.See All of Our Definitions
This report originates from Passport, our Hypermarkets research and analysis database.
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