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Hypermarkets in
Mexico

Country Report

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Executive Summary

Jan 2019
PROSPECTS
Hypermarkets remain close to consumers

In Mexico, hypermarkets are mostly located very close to consumers, on main avenues or between residential areas, and the latest trend is that they can be found even inside shopping centres, in contrast to other countries, were they are located far from where people live or work. Hypermarkets used to have a separate location with a large parking lot, but now consumers can also find restaurants, travel agency, pet shop, launderette, specialist retailers and banks, amongst many others.

Hypermarkets continue to work on brand differentiation

Hypermarkets in Mexico still operate with the traditional format of aisles and cashiers, with a person in charge to receive the payment. The automated stores with self-payment that are popular in other countries are not part of mid-term plans of hypermarkets.

The acquisition of Cornershop by Walmart will impact delivery

Hypermarkets is considered the most advanced grocery retail channel in terms of online stores and delivery services, despite some supermarkets and discounters also offering these services. Within hypermarkets, Walmart is the leader, and continued to improve its service by acquiring Cornershop, one of the most important online delivery service companies.

COMPETITIVE LANDSCAPE
Walmart diversifies its services

The leading company in hypermarkets, Wal-Mart de México, is innovating in terms of services, besides being a grocery retailer. In late 2018, the company announced the launch of its new app Cashi, targeting the underserved population.

Soriana will offer free Wi-Fi to consumers

Soriana aims to be the first retailer to offer free Wi-Fi to customers in all of its stores in Mexico. The company has announced that implementation will take a few months and will be carried out in different stages until the end of 2018.

Imported products are a key driver for La Comer

After the disintegration of Controladora Comercial Mexicana, La Comer started a process of image and concept renewal from 2016. As part of its new marketing strategy, La Comer created the programme Country Fair, to offer imported products in different categories for several months.

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Hypermarkets in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hypermarkets industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hypermarkets in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hypermarkets in Mexico?
  • Are hypermarkets taking over grocery retailing in Mexico?
  • Are consumers increasingly choosing hypermarkets for their convenient, one-stop-shop offering?
  • How are hypermarket operators affecting sales of non-grocery products in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Hypermarkets in Mexico - Category analysis

HEADLINES

PROSPECTS

Hypermarkets remain close to consumers
Hypermarkets continue to work on brand differentiation
The acquisition of Cornershop by Walmart will impact delivery

COMPETITIVE LANDSCAPE

Walmart diversifies its services
Soriana will offer free Wi-Fi to consumers
Imported products are a key driver for La Comer

CHANNEL DATA

Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 4 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

The new government presents uncertainty for retailing
Digital retailing continues to gain relevance
Traditional retailing remains an important part of the landscape
Wal-Mart de México leads retailing in Mexico
Strong growth is expected in retailing in the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Christmas season
El Buen Fin
Hot Sale
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources