In Mexico, hypermarkets are mostly located very close to consumers, on main avenues or between residential areas, and the latest trend is that they can be found even inside shopping centres, in contrast to other countries, were they are located far from where people live or work. Hypermarkets used to have a separate location with a large parking lot, but now consumers can also find restaurants, travel agency, pet shop, launderette, specialist retailers and banks, amongst many others.
Hypermarkets in Mexico still operate with the traditional format of aisles and cashiers, with a person in charge to receive the payment. The automated stores with self-payment that are popular in other countries are not part of mid-term plans of hypermarkets.
Hypermarkets is considered the most advanced grocery retail channel in terms of online stores and delivery services, despite some supermarkets and discounters also offering these services. Within hypermarkets, Walmart is the leader, and continued to improve its service by acquiring Cornershop, one of the most important online delivery service companies.
The leading company in hypermarkets, Wal-Mart de México, is innovating in terms of services, besides being a grocery retailer. In late 2018, the company announced the launch of its new app Cashi, targeting the underserved population.
Soriana aims to be the first retailer to offer free Wi-Fi to customers in all of its stores in Mexico. The company has announced that implementation will take a few months and will be carried out in different stages until the end of 2018.
After the disintegration of Controladora Comercial Mexicana, La Comer started a process of image and concept renewal from 2016. As part of its new marketing strategy, La Comer created the programme Country Fair, to offer imported products in different categories for several months.
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Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Mexico with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.