Competitive Landscape
Ica Maxi Expands Lead as Axfood’S Acquisition Adds to Competitive Dynamics
Hypermarkets in Sweden remained highly concentrated in 2025, with ICA Sverige holding a 52% share of retail value sales, up from 47% in 2020 and 50% in 2024, reflecting a steady move to dominance over the forecast period. The company runs the leading brand, ICA Maxi, which expanded its lead through consistent revenue growth and new store openings, allowing it to strengthen its position, despite fierce competition for prime retail locations and consumer attention.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Sweden?
- Which are the leading retailers in Hypermarkets in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Sweden - Category analysis
Key Data Insights
Hypermarkets Summary
Axfood Enters Hypermarkets through City Gross Acquisition to Intensify the Competition
Swegreen Initiative Redefines In-Store Experience with All-Year-Round Farm Installations
Private Label Expansion to Reshape Supplier Relationships and Margins
E-Commerce Upgrades Drive Competition for Shopper Loyalty
Ica Maxi Expands Lead as Axfood’S Acquisition Adds to Competitive Dynamics
Retail in Sweden - Industry Overview
2025 Developments
Key Data Insights
Supermarkets Lead In-Store Sustainability While Price-Sensitivity Boosts Discounters
Ikea and H&M Invest in Ai to Improve Efficiency, Sustainability and Marketing
Retailers Attracting Value-Seeking Shoppers to Register Strong Growth Amidst a Polarisation of Demand Trend
Innovation through Partnerships Adds Dynamism to the Competitive Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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