Hypermarkets remains the most dynamic grocery retailers channel in 2018 with consumers increasingly attracted to the one-stop shopping experience of these outlets which are located in convenient locations. Value sales have been further boosted by the opening of more stores, with Coop Sverige leading this development.
Sustainability is becoming increasingly important for many Swedish consumers when grocery shopping. This is being reflected in the strategies of the leading hypermarkets as they vie to become top-of-mind for consumers when it comes to sustainability.
Internet retailing will pose a growing threat to store-based sales in hypermarkets over the forecast period. The channel does not benefit from spontaneous purchases as much as other channels due to the location of these stores and therefore with consumers expected to increasingly turn to online ordering for their weekly grocery shop in-store sales are likely to suffer.
Despite losing value share over the review period to Coop and City Gross, the Maxi ICA Stormarknad chain of hypermarkets has nevertheless retained a strong lead in a consolidated channel. In September 2018 ICA became the first company in Sweden to have its climate targets approved by the Science Based Targets Initiative, with the aim being to reduce the company’s greenhouse gas emissions by 70% by 2025.
Coop began rebranding its Coop Forum hypermarkets into Coop stores towards the end of the review period with it looking to reduce the number of brands in its portfolio and thus provide a greater focus. The company has also opened new stores in 2018 which has seen it overtake ICA to become the leading player in terms of number of hypermarkets in Sweden.
Given the number of players present and the revenues they claim, hypermarkets is regarded as a highly consolidated channel, with the top three companies accounting for most sales. This is mainly thanks to the maturity of the channel and strong competition that it faces both internally and from other grocery retailer channels.
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Discover the latest market trends and uncover sources of future market growth for the Hypermarkets industry in Sweden with research from Euromonitor's team of in-country analysts.
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