Competitive Landscape
Kaufland Accelerates Store Expansion as Auchan Restructures to Stem Decline
Hypermarkets in Poland remained highly concentrated in 2025, with the top three players, Auchan, Kaufland and Carrefour Polska Sp zoo, accounting for a 90% share of retail value sales. Auchan led with a 36% share, closely followed by Kaufland with a 34% share and Carrefour with a 20% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Poland?
- Which are the leading retailers in Hypermarkets in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Poland - Category analysis
Key Data Insights
Hypermarkets Summary
Kaufland Drives Hybrid Retail Expansion to Counter Discounter Pressure
Digital Integration Is Increasingly Important for Hypermarkets
Adoption of Hybrid Formats and Delivery Partnerships to Remain Competitive
Consumer Engagement with a Local Twist to Foster Loyalty in a Stabilising Economic Environment
Kaufland Accelerates Store Expansion as Auchan Restructures to Stem Decline
Retail in Poland - Industry Overview
2025 Developments
Key Data Insights
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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