As multi-cookers, air fryers and, to a lesser degree, electric grills continue to increase in popularity, more food preparation appliances companies will launch their own versions, both in the branded and private label segments. This expansion of the product offer will intensify competition and exert a downward pressure on prices, especially given the development of the private label offer.
The growing popularity of multi-cookers has put these products in direct competition with recently launched appliances such as those combining an oven, microwave, and air fryer in one, as well as with the several models of air fryers and the nascent category of multi-functional electric grills. With countertop kitchen space being limited in urban Israeli homes, products that offer the capacity to save space, such as the Ninja SmartLid models, as well as multi-functionality and speed of cooking will be favoured by consumers.
Yosef Haim is expected to continue leading the small cooking appliances category with its Gold Line brand. The brand is competitively priced, enjoys widespread distribution and is very well known and popular in various small cooking appliances products.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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