The outlook is positive for writing instruments overall during the forecast period. Demand will be mainly driven by an ongoing increase in the local population, supporting sales of writing instruments targeting school-age children, particularly for younger age groups despite growing digitalisation.
In order to drive greater value within writing instruments and appeal to a more sophisticated and older audience, established lifestyle stationery brands such as Typo, Smiggles and Paperchase are increasingly launching standalone boutique stores. Consumers who actively seek stationery and writing instruments are searching for products that incorporate a certain lifestyle element which also represents their own creative style or outlook, while these brands view Asia as offering further potential for growth and expansion.
While stationers/office supply stores (in other non-grocery retailers) is likely to remain the dominant distribution channel for writing instruments in Malaysia over the forecast period, smaller channels including hypermarkets, which is expanding its range, and e-commerce, offer potential as alternative sources of sales for brands by attracting increasingly busy consumers. Third party e-commerce marketplaces such as Shopee and Lazada allow leading brands to run official stores, like the Stabilo Flagship Store on Shopee Mall.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!