The overall performance of writing instruments is expected to remain positive in value and volume terms in Switzerland over the forecast period. The rebound expected in international tourism will likely benefit fountain pens as overseas tourists, including from China, like to purchase premium brands such Montblanc as gifts to take back home.
As producers of luxury writing instruments realise that an increasing number of consumers are influenced by the ethical behaviour of players when making a purchasing decision, they are likely to place greater emphasis on promoting initiatives that boost their ethical credentials. For example, following the launch of Caran d’Ache Nespresso pens (pens made from recycled Nespresso pods), the player has developed a water-based varnish for most of its pencils to replace traditional solvent-based varnishes.
Personalised (such as engraved) pens, or those that claim to offer an improved writing experience – such as easier writing or a more ergonomic shape – could also provide some support for retail current value sales. Therefore, producers of writing instruments are expected to deploy more innovative strategies that encompass the mere creation of new products or the use of more exclusive materials.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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