Retail constant value sales of writing instruments are set to stabilise across the forecast period as a whole. While economic conditions are set to remain weak during the early part of the forecast period, they will improve later on, as inflationary pressure cools.
Colouring and markers and highlighters will remain the best-performing categories in writing instruments due to the enduring popularity of colouring and drawing as leisure activities for both adults and children. Companies are expected to boost interest in these areas by promoting TikTok, Instagram and YouTube channels that showcase arts and crafts activities.
As a growing number of Spanish schools are increasingly including technical devices in their methodology, this is becoming a growing challenge for writing instruments and will impact growth across the forecast period. This trend was accelerated by obligatory home-schooling in 2020.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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