The Chinese authorities have introduced a set of guidelines known as “Double reduction policy” to ease the burden of excessive homework and off-campus tutoring for students undergoing compulsory education. This brings uncertainty to writing instruments, but opens up new potential for different categories.
The paperless trend was already in motion pre-COVID-19, but has accelerated since the pandemic, which is leading manufacturers of writing instruments to seek a new winning formula and growth pattern. In the past few years, the COVID-19 pandemic has not only hit the operations of writing instruments, but also changed people's learning and working patterns.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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