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Country Report

Writing Instruments in

Writing Instruments in the US

14 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The adult colouring fad is over

Writing instruments posted flat sales growth in retail value terms in 2018. The category recorded strong growth in 2015-2016 and that was mainly because of the adult colouring trend.

Digitalisation has weakened the demand for writing instruments

With technological advancement, many of the traditional physical writing daily tasks have been replaced by electronic functions through portable electronic devices such as tablets and smartphones. As technology has completely made consumers’ lives easier, the usage of and need for writing instruments in everyday life has reduced.

Sales through internet retailing continue to grow

While until recently stationers/office supply stores was the leading distribution channel for writing instruments, it has struggled with the growing competition from internet retailing. Staples and Office Depot have faced low store traffic, which has forced them to close their physical stores.

COMPETITIVE LANDSCAPE

The top five companies maintain their category shares

Writing instruments continues to be dominated by Newell Rubbermaid Inc, Crayola LLC, Bic Corp, Pilot Pen Corp of America and Faber-Castell USA. In 2017, these players maintained their category shares in the diverse and competitive writing instruments category, thanks to their widened product portfolios, which covered multiple writing instruments categories.

Bic Corp stays in a leading position in writing instruments

Bic Corp was the third-leading player within writing instruments in 2017. The company maintained its high position thanks to its strong product portfolio in ballpoint pens, mechanical pencils and other writing accessories (eg, correction products).

Pilot Pen Corp of America posts the fastest growth

Pilot Pen recorded the fastest growth in writing instruments and ranked fourth in 2017. The growth rate was achieved thanks to the strong sales of its G-2 series of retractable-type, gel-ink and roller ball pens.

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Samples

Writing Instruments Market Sample Report Writing Instruments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales of writing instruments evolved over the past few years in USA?
What’s the potential of writing instruments sales via the internet?
Just how dominant are pens compared to pencils, highlighters and accessories?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our writing instruments market research database.

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Writing Instruments in the US - Category analysis

HEADLINES

PROSPECTS

The adult colouring fad is over

Digitalisation has weakened the demand for writing instruments

Sales through internet retailing continue to grow

COMPETITIVE LANDSCAPE

The top five companies maintain their category shares

Bic Corp stays in a leading position in writing instruments

Pilot Pen Corp of America posts the fastest growth

CATEGORY DATA

Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

Personal Accessories in the US - Industry Overview

EXECUTIVE SUMMARY

Personal accessories records value sales growth

Manufacturers and retailers continue product innovation in the digital era

Traditional leading players struggle

E-commerce growth continues

Personal accessories is expected to decline marginally in the forecast period

MARKET DATA

Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Writing Instruments in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The adult colouring fad is over

Digitalisation has weakened the demand for writing instruments

Sales through internet retailing continue to grow

COMPETITIVE LANDSCAPE

The top five companies maintain their category shares

Bic Corp stays in a leading position in writing instruments

Pilot Pen Corp of America posts the fastest growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Writing Instruments in the US - Category analysis

HEADLINES

PROSPECTS

The adult colouring fad is over

Digitalisation has weakened the demand for writing instruments

Sales through internet retailing continue to grow

COMPETITIVE LANDSCAPE

The top five companies maintain their category shares

Bic Corp stays in a leading position in writing instruments

Pilot Pen Corp of America posts the fastest growth

CATEGORY DATA

Personal Accessories in the US - Industry Overview

EXECUTIVE SUMMARY

Personal accessories records value sales growth

Manufacturers and retailers continue product innovation in the digital era

Traditional leading players struggle

E-commerce growth continues

Personal accessories is expected to decline marginally in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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