Despite rising digitalisation in the United Arab Emirates, demand for writing instruments is expected to remain fairly stable over the forecast period, mainly driven by schoolchildren demanding pens and pencils. There is a slow process of graphite pencils gradually losing share to the smaller mechanical segment of pencils.
The competitive landscape of writing instruments is fairly fragmented, with smaller players under “others” holding the highest value share. Hoshan Pan Gulf continues to lead writing instruments overall as the only player to hold double-digit value share, with its leading brands including Uni-ball, Staedtler, Maped, and Pentel.
E-commerce marketplaces such as Amazon or Carrefour offer a wide range of stationery supplies that can be purchased with ease on their e-commerce sites. These sites are especially popular as those buying basic writing instruments tend to be brand loyal and are not necessarily novelty-seeking.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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