Despite rising digitalisation in the United Arab Emirates, demand for writing instruments is expected to remain fairly stable over the forecast period, mainly driven by schoolchildren demanding pens and pencils. There is a slow process of graphite pencils gradually losing share to the smaller mechanical segment of pencils.
The competitive landscape of writing instruments is fairly fragmented, with smaller players under “others” holding the highest value share. Hoshan Pan Gulf continues to lead writing instruments overall as the only player to hold double-digit value share, with its leading brands including Uni-ball, Staedtler, Maped, and Pentel.
E-commerce marketplaces such as Amazon or Carrefour offer a wide range of stationery supplies that can be purchased with ease on their e-commerce sites. These sites are especially popular as those buying basic writing instruments tend to be brand loyal and are not necessarily novelty-seeking.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!