Writing Instruments in Taiwan

July 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Writing Instruments industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Writing Instruments in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Writing Instruments in Taiwan?
  • Which are the leading brands in Writing Instruments in Taiwan?
  • How significant is tourism in determining sales and demand for Writing Instruments in Taiwan?
  • How are COVID-19 and global recession impacting demand for Writing Instruments in Taiwan?
  • In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Writing Instruments in Taiwan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resolved supply disruptions and writing hobbies mitigates damage to sales through reduced shopping trips
Demand limited by school closures; fountain pens start to recover from strongly negative 2020 results
Japanese brands retain popularity, as domestic players compete with appealing new developments

PROSPECTS AND OPPORTUNITIES

Growth expected, but not to pre-pandemic levels
Experiential shopping to attract consumers back in-store
Polarisation in personalisation to reach a wider consumer audience

CATEGORY DATA

Table 1 Sales of Writing Instruments by Category: Volume 2016-2021 Table 2 Sales of Writing Instruments by Category: Value 2016-2021 Table 3 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 4 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 6 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 7 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 8 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 9 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026

Personal Accessories in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?

MARKET DATA

Table 12 Sales of Personal Accessories by Category: Volume 2016-2021 Table 13 Sales of Personal Accessories by Category: Value 2016-2021 Table 14 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 15 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 17 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 18 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 19 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 20 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Writing Instruments research and analysis database.

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