As consumers are willing to spend more on writing instruments to get better quality products, basic pens, pencils and colouring products will gradually lose share across the forecast period. However, young generations are not interested in premium brands either, and premium brands are likely to lose revenue and volume since the millennials increasingly seek creativity and uniqueness from their writing instruments rather than prestige.
Montblanc launched its StarWalker BlackCosmos collection, which featured a special black resin material to add a premium touch. The brand also reproduced the heritage collection - Baby, to not only bring the classic back to modern (which is likely to reach the hipster target group) but also to align with the rising amount of travel that will happen post-COVID-19.
Personalisation and Customisation are trends which are seen to be popular in Taiwan. Therefore, players can approach the development of writing instruments with a polarised view.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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