Over the forecast period, writing instruments is set to see current value growth slow to nearly static growth by 2027. The return to in-person classes and of the regular back-to-school shopping period will drive growth in the forecast period.
The sustainability trend has a considerable impact on writing instruments, while providing brands an opportunity to differentiate products and appeal to consumers with earth-friendly products and packaging. For example, Bic introduced the Bic ReVolution line of eco-friendly writing instruments including retractable pens and permanent markers.
Demand for more expensive and less regularly-used writing instruments, such as fountain pens, is expected to bounce back later in the forecast period as the Canadian economy recovers from the pandemic and the cost-of-living crisis. Since most consumers view fountain pens as a discretionary item, the category deeply suffered during the pandemic.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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