Sales of writing instruments should see steady growth in retail volume terms over the forecast period. With schools having fully reopened in August 2022 there has been a shift away from using online learning to traditional paper-based learning, thus supporting demand for writing instruments such as pens and pencils.
While the mass market could see demand slow as consumers adjust to the economic challenges facing the country, at the other end of the price spectrum there could be a resurgent demand for luxury writing instruments. These products are often purchased as gifts for business clients or loved ones with players expected to focus on offering increased levels of personalisation to increase the appeal of their products.
The rise of mobile phones, laptops, and other digital devices may affect demand for physical writing instruments in the future as people lead increasingly digital lifestyles. Therefore, over the forecast period, brands are expected to diversify their product offerings and invest more in technology-based products as these are seen as increasingly important tools in teaching.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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