2023 is likely to be a difficult year for writing instruments. Inflation will likely remain high, which will limit consumer purchasing power, with many consumers likely to be forced to focus on their basic needs.
Colouring is projected to be the most dynamic category in retail volume terms over the forecast period. As the economic situation gradually improves parents will likely look for ways to treat their children, with colouring seen as a fun and entertaining option, and also an alternative to spending long hours in front of a digital screen.
Many consumers are expected to look for cheaper distribution channels and more affordable products when it comes to writing instruments. This should drive demand for private label goods, which are mostly available in hypermarkets.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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