Since the beginning of the pandemic, during which the onset of the digital era was accelerated, many companies have tried to make use of the opportunity to enhance their sales and operations. One example is Faber-Castell, many of whose products are less threatened by digital transformation than some areas of writing instruments.
There are significant opportunities to grow retail current value sales of writing instruments in a post-pandemic environment in Indonesia, largely due to heightened consumer interest in drawing and writing. Manufacturers could launch products specifically targeted at these groups, such as fountain pens for journal writing or sets of materials for different styles of art.
E-commerce will continue to grow in popularity in writing instruments over the course of the forecast period. As they are small and lightweight, writing instruments are particularly well suited to this channel, and both retail chains and e-commerce marketplaces like Alibaba Group’s Lazada are increasing their investment in e-commerce, leading to faster delivery and reduced delivery costs for consumers.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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