Various writing instruments are predominantly utilised in kindergartens, primary and secondary schools. However, during the pandemic, the way in which schooling took place shifted towards a model that reduced the need for writing instruments as many school activities were completed using a digital device.
Writing instruments are predominantly bought by consumers at the beginning of the academic year when students are expected to be back after the December holidays in South Africa, encouraging supermarkets to adjust their shelf space to accommodate writing instruments and books. Hence, the new year period is when most consumers stock up and buying various writing instruments in bulk which they hope will last their children for the year.
During the pandemic, retail e-commerce was the priority of many business models in an attempt to sustain sales when non-essential stores were forced to close due to restrictions in place. Nevertheless, grocery retailers such as Pick ‘n’ Pay and Shoprite Checkers were permitted to remain open, and as they distribute a range of writing instruments, they offered an alternative channel for consumers.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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