Writing Instruments in France

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Writing Instruments industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Writing Instruments industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Writing Instruments in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Writing Instruments in France?
  • Which are the leading brands in Writing Instruments in France?
  • How significant is tourism in determining sales and demand for Writing Instruments in France?
  • How are COVID-19 and global recession impacting demand for Writing Instruments in France?
  • In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Writing Instruments in France - Category analysis

KEY DATA FINDINGS

A rather failed school start, with only sluggish growth seen
Appreciable recovery for upmarket and luxury wring instruments expected
Bic and Staedtler remain co-leaders in standard writing instruments, while Montblanc drives sales of luxury items
Comeback to a slow cruising speed from now on
Uncertainty if the trend towards writing, seen during the pandemic, will continue
E-commerce to forge ahead, but also create a double-edged effect on upmarket/luxury writing instruments
Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027

Personal Accessories in France - Industry Overview

Personal accessories in 2022: The big picture
2022 key trends: Connected watches vs second-hand in two antinomic trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Writing Instruments

  • Colouring
  • Markers and Highlighters
    • Graphite Pencils
    • Mechanical Pencils
    • Ball Point Pens
    • Fountain Pens
    • Roller Ball Pens
    • Pen Inkwells and Refills
    • Pencil Lead Refills
    • Other Writing Accessories

Writing Instruments

Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Writing Instruments research and analysis database.

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