The private label segment is expected to significantly grow over the forecast period. Retailers are strategically positioning their private label products in order to get the attention of shoppers.
Digitalisation is expected to influence the development of writing instruments in the forecast period to an extent. More schools are purchasing tablets for their students and teachers often give homework in digital format.
E-commerce is expected to see continued growth over the forecast period. Despite the strong tradition of going shopping with children at the start of the school year, parents are multitasking and are constantly showing more interest in online shopping.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.See All of Our Definitions
This report originates from Passport, our Writing Instruments research and analysis database.
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